XXXLutz, Moemax furniture store: The wedding proposal

XXXLutz, Moemax furniture store: The wedding proposal
Average: 8 (73 votes)

Advertising Agency: Demner, Merlicek & Bergmann, Austria
Account Supervisor: Andrea Kliment
Account Management: Siegfried Kaufmann, Magdalena Draeger
Creative Directors: Alistair Thompson, Rene Pichler
Art Director: Rene Pichler
Copywriter: Alistair Thompson
Junior AD / Graphic Designer: Lukas Hueter
Production: Stefanie Richard
Production external / Print: Handelsagentur Irnberger / Druckerei E. Gerspacher KG

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10 comments

chuckieT's picture
706 pencils
chuckieTFriday, November 18, 2011 - 21:04

They claim to have had a limited budget for this? This would cost so much per unit even using crappy fake jewelry.

tirthomitro's picture
2278 pencils
tirthomitroSaturday, November 19, 2011 - 04:02

this is the 21st century -- this is europe -- this also happens to be the age where live-in relationships are no longer surprising (forget "shocking") --
this involves a man & a woman living under the same roof -- with different surnames
therefore "They are not married???!!!!"
today, in india, 50% of the urban married women do not drop their surnames for various reasons.
that doesn't mean they are not married
the agency has to get its facts & operative methods right

they showed me a picture & i laughed
dignity has never been photographed

Milan Solanki's picture
984 pencils
Milan SolankiSaturday, November 19, 2011 - 04:29

this is a great idea..
silent lovers can gift this mug to their loved ones..if they are afraid to tell them directly, though this doesn't seem to be the use this mugs are made for..

andylefty's picture
4476 pencils
andyleftySaturday, November 19, 2011 - 05:33

Definitely different. Not sure how strong the relationship between ring and cup is. Cup is wedding gifts on the whole. Hmm okay sure.

Jexep's picture
190 pencils
JexepMonday, November 21, 2011 - 00:27

I love this idea!!

my marketing blog (Thai Language): http://jexep.net

JensH's picture
113 pencils
JensHTuesday, November 22, 2011 - 14:23

Good idea, but feels like scam.

ambareeshashirivaram's picture
102 pencils
ambareeshashirivaramFriday, December 30, 2011 - 00:54

ringa ringa. lovely.

joelapompe's picture
2991 pencils
joelapompeMonday, January 2, 2012 - 07:06

Not so original :
http://www.joelapompe.net/2012/01/02/jewel-ring-cup-mug-direct-marketing/

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe / Buy my book : http://www.maisonmoderne.lu/publishing/eshop/joe-la-pompe

mariolakownacka's picture
30 pencils
mariolakownackaSunday, February 5, 2012 - 13:59

i like the idea, and the mug;) where can i buy one?;))

www.ludziepracy.com
polecane w sieci http://www.esapro.com/polecane-strony/

leggard's picture
2 pencils
leggardTuesday, March 20, 2012 - 10:31

I like the idea too, it's tricky, it's stylish and classy, I love the design and the jewelry furniture endorsement. It's too late for me though, I've already proposed. Are there any items that might interest two newlyweds? I'd like to take a look on that.

bathroom cabinets and vanities that bring style to one's home