XXXLutz, Moemax furniture store: The wedding proposal

Advertising Agency: Demner, Merlicek & Bergmann, Austria
Account Supervisor: Andrea Kliment
Account Management: Siegfried Kaufmann, Magdalena Draeger
Creative Directors: Alistair Thompson, Rene Pichler
Art Director: Rene Pichler
Copywriter: Alistair Thompson
Junior AD / Graphic Designer: Lukas Hueter
Production: Stefanie Richard
Production external / Print: Handelsagentur Irnberger / Druckerei E. Gerspacher KG

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10 comments

chuckieT's picture
chuckieT
680 pencils

They claim to have had a limited budget for this? This would cost so much per unit even using crappy fake jewelry.

tirthomitro's picture
tirthomitro
2718 pencils

this is the 21st century -- this is europe -- this also happens to be the age where live-in relationships are no longer surprising (forget "shocking") --
this involves a man & a woman living under the same roof -- with different surnames
therefore "They are not married???!!!!"
today, in india, 50% of the urban married women do not drop their surnames for various reasons.
that doesn't mean they are not married
the agency has to get its facts & operative methods right

they showed me a picture & i laughed
dignity has never been photographed

Milan Solanki's picture
Milan Solanki
986 pencils

this is a great idea..
silent lovers can gift this mug to their loved ones..if they are afraid to tell them directly, though this doesn't seem to be the use this mugs are made for..

andylefty's picture
andylefty
4533 pencils

Definitely different. Not sure how strong the relationship between ring and cup is. Cup is wedding gifts on the whole. Hmm okay sure.

Jexep's picture
Jexep
182 pencils

I love this idea!!

my marketing blog (Thai Language): http://jexep.net

JensH's picture
JensH
111 pencils

Good idea, but feels like scam.

ambareeshashirivaram's picture
ambareeshashirivaram
105 pencils

ringa ringa. lovely.

mariolakownacka's picture
mariolakownacka
30 pencils

i like the idea, and the mug;) where can i buy one?;))

leggard's picture
leggard
2 pencils

I like the idea too, it's tricky, it's stylish and classy, I love the design and the jewelry furniture endorsement. It's too late for me though, I've already proposed. Are there any items that might interest two newlyweds? I'd like to take a look on that.

bathroom cabinets and vanities that bring style to one's home

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