WWF: Salve o Planeta

Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Julio Andery, Rodolfo Sampaio
Art Director: Alexandre Magre
Media: Fabricio Andrade, Fabiana Manfred
Photographer: Sergio Prado
Planning: Philippe Bertrand
Advertisers supervisors: Heloísa Helena de Oliveira, João Gonçalves
Producer: Nereu Marinho Da Costa
Account supervisors: Ana Paula, Grassmann Andery, Polika Teixeira

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27 comments

Guest's picture
Guest

They are handing out balloons to promote environmental sustainability? They may as well just pour oil on some sea lions to show us how bad oil spills are.

Emran Hayat's picture
Emran Hayat
832 pencils

u gonna distribute sealions in public?? thats not a print campaign dude... u actually didnt get the idea.. keep ur idea with u.. u'll need it latr in future

Creativity is a natural extension of our enthusiasm

ivan's picture
ivan

I think what he meant was that balloons are non degradable waste.

Ivan Raszl, admin of AotW

Guest's picture
Guest

using non-degradable material to promote save the world. you and DDB Brazil are both insanely idiotic.

Guest's picture
Guest

SAVE THE PLANET?? How do I do that? Am I the Superman? What kind of concept is that?

The worst concept I have ever seen,

Jack Homecktrl - BBDO Austria

Emran Hayat's picture
Emran Hayat
832 pencils

i love the idea

Creativity is a natural extension of our enthusiasm

everartz's picture
everartz
7611 pencils

i like it.. its a good idea

| Everartz |

Guest's picture
Guest

f.a.k.e.?

btw
looks like people are supposed to destroy the ozone layer to save the earth?!

sush's picture
sush
518 pencils

i like d idea its an easy way to get pples attention.just proposed an idea lik dis recently didnt even knw its out there.as they say, great minds tink alike.kool.

sue

Mandark's picture
Mandark
407 pencils

this is as close to saving the planet as a group of people protesting for environemental policies out of the back of an 18 wheeler. come on! and first though I had was...are u distroying the atmophere?

don't think i like it. and it does not work. if u have to hunt down a person, give her the baloon, preech about the earth then explain the mecanism...then force them to pop one baloon...i mean come on...rili??

but kids might have liked these baloons...

"U think it's perfect?! Press delete and start again!"

Endlessway1's picture
Endlessway1
99 pencils

woow .. great simple idea ..

Guest's picture
Guest

f.a.k.e.?

btw.
looks like one should destroy the ozone layer to protect the earth...-.-

Guest's picture
Guest

Totally agree! 2 balloons of waste with every person you want to target. Doesn't really look that sufficient.

Guest's picture
Guest

loved the idea, I love you

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

There's decent thinking in this but I don't really feel its that strong and impactful a solution. Also, without the guy describing it, you could be confused to thinking its about the ozone layer disappearing.

We're going to need more lube.

advert2ad's picture
advert2ad
237 pencils

Brilliant Idea.....

It would have been gr8 and useful, if they had written some tips to save the planet on inner balloon or some tag along with it.

-Sandy.

-Cheers,
Sandy

Guest's picture
Guest

So they create was to spead the idea of stopping pollution. The only true way to save the planet is to get people to participate more actively. Now, while this is a good idea, Regular Print campaigns as well as tv campaigns will use less materials than an contained event using baloons, while using spaces up that would be used either way.

Guest's picture
Guest

SAVE THE PLANET? C'mon, Am I Superman? How do I save the planet? What kind of concept is this?

maashookshee's picture
maashookshee
414 pencils

its good idea .. respect

Guest's picture
Guest

using non-degradable material to promote save the world. you and DDB Brazil are both insanely idiotic.

Chapulin Colorado's picture
Chapulin Colorado
150 pencils

Truchazo y la verdad es que es bien tonto dañar el planeta con esos globos para dar un mensaje de cuidado con el planeta...
Es bien inconsistente

Guest's picture
Guest

el globo contamina

Guest's picture
Guest

el globo contamina. se pierde el objetivo buscando ser creativo.

Guest's picture
Guest

i thought it was meant to destroy the ozone

roby's picture
roby
65 pencils

Good, simple and direct to the target. Like it.

theoldman_son's picture
theoldman_son
319 pencils

I like this.

Guest's picture
Guest

Nice idea, except mylar and latex balloons??? Hmm maybe someone should have done some research and found the effects of these on the environment before launching this campagn.

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