WWF: Salve o Planeta
Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Julio Andery, Rodolfo Sampaio
Art Director: Alexandre Magre
Media: Fabricio Andrade, Fabiana Manfred
Photographer: Sergio Prado
Planning: Philippe Bertrand
Advertisers supervisors: Heloísa Helena de Oliveira, João Gonçalves
Producer: Nereu Marinho Da Costa
Account supervisors: Ana Paula, Grassmann Andery, Polika Teixeira
27 Comments
They are handing out balloons to promote environmental sustainability? They may as well just pour oil on some sea lions to show us how bad oil spills are.
u gonna distribute sealions in public?? thats not a print campaign dude... u actually didnt get the idea.. keep ur idea with u.. u'll need it latr in future
Creativity is a natural extension of our enthusiasm
I think what he meant was that balloons are non degradable waste.
using non-degradable material to promote save the world. you and DDB Brazil are both insanely idiotic.
SAVE THE PLANET?? How do I do that? Am I the Superman? What kind of concept is that?
The worst concept I have ever seen,
Jack Homecktrl - BBDO Austria
i love the idea
Creativity is a natural extension of our enthusiasm
i like it.. its a good idea
| Everartz |
f.a.k.e.?
btw
looks like people are supposed to destroy the ozone layer to save the earth?!
i like d idea its an easy way to get pples attention.just proposed an idea lik dis recently didnt even knw its out there.as they say, great minds tink alike.kool.
sue
this is as close to saving the planet as a group of people protesting for environemental policies out of the back of an 18 wheeler. come on! and first though I had was...are u distroying the atmophere?
don't think i like it. and it does not work. if u have to hunt down a person, give her the baloon, preech about the earth then explain the mecanism...then force them to pop one baloon...i mean come on...rili??
but kids might have liked these baloons...
"U think it's perfect?! Press delete and start again!"
woow .. great simple idea ..
f.a.k.e.?
btw.
looks like one should destroy the ozone layer to protect the earth...-.-
Totally agree! 2 balloons of waste with every person you want to target. Doesn't really look that sufficient.
loved the idea, I love you
There's decent thinking in this but I don't really feel its that strong and impactful a solution. Also, without the guy describing it, you could be confused to thinking its about the ozone layer disappearing.
We're going to need more lube.
Brilliant Idea.....
It would have been gr8 and useful, if they had written some tips to save the planet on inner balloon or some tag along with it.
-Sandy.
-Cheers,
Sandy
So they create was to spead the idea of stopping pollution. The only true way to save the planet is to get people to participate more actively. Now, while this is a good idea, Regular Print campaigns as well as tv campaigns will use less materials than an contained event using baloons, while using spaces up that would be used either way.
SAVE THE PLANET? C'mon, Am I Superman? How do I save the planet? What kind of concept is this?
its good idea .. respect
using non-degradable material to promote save the world. you and DDB Brazil are both insanely idiotic.
Truchazo y la verdad es que es bien tonto dañar el planeta con esos globos para dar un mensaje de cuidado con el planeta...
Es bien inconsistente
- Más vale solo que mal que por bien no venga.
- Es de sabios lo comete cualquiera.
- Un error se comete al equivocarse.
- Cría cuervos y te diré quien eres.
- Dime con quién andas y te sacaran los ojos.
- Árbol que crece temprano amanece más torcido
el globo contamina
el globo contamina. se pierde el objetivo buscando ser creativo.
i thought it was meant to destroy the ozone
Good, simple and direct to the target. Like it.
I like this.
Nice idea, except mylar and latex balloons??? Hmm maybe someone should have done some research and found the effects of these on the environment before launching this campagn.