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Plant spikes

Agency: 
Published/Aired: 
March 2010
Description: 

Wunderman Sydney has created what is believed to be another world first initiative as part of this year’s Earth Hour campaign. ‘Plant Spikes’ follows last year’s multi award-winning augmented reality project ‘Earth in Your Hands’ that encouraged more than 35000 people to create a 3D Earth. The 2010 initiative has opened a new media channel aimed at businesses around the country. Plant Spikes is a low-budget environmentally friendly way to reach staff in office buildings and encourage them to get their businesses supporting Earth Hour. To penetrate offices and get maximum impact, Wunderman chose office greenery to carry this year’s Earth Hour message. Their solution was to create spikes that could be “planted” into office pot plants, distributed by plant hire companies during usual watering rounds. In what could be a world first, Wunderman and STI Lilyfield developed a new ink containing natural plant fertiliser that is

Advertising Agency: Wunderman, Australia
Writer: Theodora Gerakiteys
Art Director: Paolo Meucci
Creative Director: Matt Batten
Production Manager: Paul Hayes
Printer: Sti Lilyfield
Distributor: Tpr Group

Comments (8)

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Highest Rated

Phil Lestino's picture
Phil Lestino
Activity Score 1684

good

Adaddicted's picture
Adaddicted
Activity Score 3435

nature speaks... good one!

withalltherespects

sintra's picture
sintra
Activity Score 699

organic and to the point

everartz's picture
everartz
Activity Score 7609

interesting thou...

| Everartz |

xcreativity's picture
xcreativity
Activity Score 2374

love it

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Brain-Art's picture
Brain-Art
Activity Score 1101

Like it

Prime83's picture
Prime83
Activity Score 497

This idea pleases me greatly.

silvi's picture
silvi
Activity Score 4172

I want to help you poor little plant!

Phil Lestino's picture
Phil Lestino
Activity Score 1684

good

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