WWF: Plant spikes

Wunderman Sydney has created what is believed to be another world first initiative as part of this year’s Earth Hour campaign. ‘Plant Spikes’ follows last year’s multi award-winning augmented reality project ‘Earth in Your Hands’ that encouraged more than 35000 people to create a 3D Earth. The 2010 initiative has opened a new media channel aimed at businesses around the country. Plant Spikes is a low-budget environmentally friendly way to reach staff in office buildings and encourage them to get their businesses supporting Earth Hour. To penetrate offices and get maximum impact, Wunderman chose office greenery to carry this year’s Earth Hour message. Their solution was to create spikes that could be “planted” into office pot plants, distributed by plant hire companies during usual watering rounds. In what could be a world first, Wunderman and STI Lilyfield developed a new ink containing natural plant fertiliser that is

Advertising Agency: Wunderman, Australia
Writer: Theodora Gerakiteys
Art Director: Paolo Meucci
Creative Director: Matt Batten
Production Manager: Paul Hayes
Printer: Sti Lilyfield
Distributor: Tpr Group

Published: 
March 2010

8 comments

Adaddicted's picture
Adaddicted
3435 pencils

nature speaks... good one!

withalltherespects

sintra's picture
sintra
699 pencils

organic and to the point

everartz's picture
everartz
7609 pencils

interesting thou...

| Everartz |

xcreativity's picture
xcreativity
2374 pencils

love it

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Brain-Art's picture
Brain-Art
1101 pencils

Like it

Prime83's picture
Prime83
497 pencils

This idea pleases me greatly.

silvi's picture
silvi
4172 pencils

I want to help you poor little plant!

Phil Lestino's picture
Phil Lestino
1684 pencils

good

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