WWF: Pencil

Extend the life of your pencil, extend the life of a tree.

Advertising Agency: JWT, Indonesia
Executive Creative Director: Juhi Kalia
Creative Director: Randy Rinaldi
Art Director: Eric Durdin
Copywriters: Randy Rinaldi
Production team: Hadi Ramdhan, Dimas Fajar, Lies Yuwono
Client Service: Tyas Handayani
Released: March 2008

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17 comments

robottttrockkkk's picture
robottttrockkkk
814 pencils

chevre, todo lo que ayude al medio ambiente, es chevre.

[ http://eltubedeyou.blogspot.com ]

sumsum's picture
sumsum
615 pencils

good line, good work

spacecadetglow's picture
spacecadetglow
247 pencils

i like this a lot. nice solution.
the only thing that kind of bothers me is "extend the life of a tree" implies the tree will be chopped down anyway. (i.e. delaying the inevitable)

Example's picture
Example
99 pencils

JWT Indonesia have WWF as a client too?

Mind you, who doesn't?

ackattak's picture
ackattak
396 pencils

Beauty.

alvinpck's picture
alvinpck
1467 pencils

Looks good. Wondering how does the extension works.

...
http://alvinpck.deviantart.com/gallery/

Ad_Man's picture
Ad_Man
828 pencils

yeah, so tough. is einstein around?

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

_sai_'s picture
_sai_
32 pencils

Ordinary, can always see

360 grados's picture
360 grados
305 pencils

que idea tan buena. es verdad, mucha gente bota los lápices pequeños y gracias a este tipo de extensiones permitirá darle una prolongación a éstos.

MJ05's picture
MJ05
88 pencils

BUENISIMO.
ME ENCANTA.... MUY UTIL, CON MUCHO SENTIDO
BRILLANTE

MJ

d_mo's picture
d_mo
7 pencils

muy muy muy buena idea!

una pieza para sacarse el sombrero!

y sentarse a almorzar las pastas de la nonna!

d_

BigBrother's picture
BigBrother
94 pencils

one of those: "Huh, hadn't thought of that before... Damnit!"
although I recommend my personal solution: simply don't use pencils. just reciclable pens and keyboards.

adikurnia's picture
adikurnia
43 pencils

luar biasa!

izmild's picture
izmild
770 pencils

EDUCATIVE. SIMPLE.

Guest's picture
Guest

Old!

Even my Grandpa got those pencil extensions!

Guest's picture
Guest

bagus kok!

Guest's picture
Guest

cieeeeeeeeeeh mbak linaaaaaaaaaaaaaaaaaaaaa

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