Advertisement

One Daily Drop Living Calendar

Agency: 
Published/Aired: 
May 2011
Description: 

We had to create a gift / direct mail to commemorate and celebrate the WWF’s 50 years of environmental conservation. The idea: A living calendar. A piece of design that reflects our cause and that aims at changing the perception of what people can do to help the planet. By just moving a finger for 3 seconds, we give water to a plant. If we repeat this small act everyday it becomes an act that supports our cause and will change the perception of what can we do to help the planet. 365 days, one drop of life everyday.

Advertising Agency: Leo Burnett, Colombia
Executive Creative Directors: German Espitia, Fernando Hernandez, Mauricio Sarmiento
Art Directors: Wilson Gonzalez, Fernando Hernandez
Copywriters: Lukas Calderon, German Espitia
Illustrators: Wilson Gonzalez, Fernando Hernandez
Industrial Designers: Paola Torrenegra, Fabian Pulido

Comments (22)

Log in or register to post comments

Highest Rated

Shridevi's picture
Shridevi
Activity Score 184

Calendar? Not quite convinced here

morse's picture
morse
Activity Score 17364

That's a nice DM piece.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

quentin's picture
quentin
Activity Score 56

love it

kleenex's picture
kleenex
Activity Score 43398

Great

nerio's picture
nerio
Activity Score 166

this is great.. I want one.. hahah

bakamono's picture
bakamono
Activity Score 1002

I saw these things at a dollar store in HK few years ago, without the WWF tag.

because therefore it is

alejorojas's picture
alejorojas
Activity Score 93

nice application

luizcesarfariajr's picture
luizcesarfariajr
Activity Score 9

A good resolution!!!

dievill's picture
dievill
Activity Score 153

Muy bueno!!!!

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

well calculated & executed.
good.

"If you are irritated by every rub, how will you be polished?"
— Rumi

nicolas dumenil's picture
nicolas dumenil
Activity Score 21

nice application too but not the concept of the year ! Offer a plant and a water bottle with a WWF would be the same thing...If people forgot to give water to their plant, it die, if not, it's growing up...basic.

sush's picture
sush
Activity Score 564

this is awesome. just a pity that plant will die if u do this here in Nigeria lol

sue

Ceballos's picture
Ceballos
Activity Score 621

lol? why lol?
What a sense of humor!

AKesseli's picture
AKesseli
Activity Score 210

Great stuff. It just says the month though? What kind of lazy calendar is that?

Lazarus's picture
Lazarus
Activity Score 1536

Expensive.

simonsays's picture
simonsays
Activity Score 332

Nice DM, but irritating for people really concerned about the planet.

It sums up the reason why I did cancel my membership to WWF; they never stop with Direct Marketing.

I asked them 3 times to stop sending me postcars/actions/newspapers/stamps/bullshit. I have internet at home.

They did not.

They lost my financial support.

Dirgha's picture
Dirgha
Activity Score 103

love the idea

miryala's picture
miryala
Activity Score 8

Beautiful! I wish I have done that ;)

nafis_ifa's picture
nafis_ifa
Activity Score 16

Awesome idea. I want that on my desk.

second_creator's picture
second_creator
Activity Score 754

thunbs up

copywriter

Paulodetarso's picture
Paulodetarso
Activity Score 14

Love the idea !!!

your ideas suck

anoldasgupta's picture
anoldasgupta
Activity Score 85

gr8 idea

Shridevi's picture
Shridevi
Activity Score 184

Calendar? Not quite convinced here

Advertisement

20% Off Sale at iStock until December 9th 2016