WWF: One Daily Drop Living Calendar

We had to create a gift / direct mail to commemorate and celebrate the WWF’s 50 years of environmental conservation. The idea: A living calendar. A piece of design that reflects our cause and that aims at changing the perception of what people can do to help the planet. By just moving a finger for 3 seconds, we give water to a plant. If we repeat this small act everyday it becomes an act that supports our cause and will change the perception of what can we do to help the planet. 365 days, one drop of life everyday.

Advertising Agency: Leo Burnett, Colombia
Executive Creative Directors: German Espitia, Fernando Hernandez, Mauricio Sarmiento
Art Directors: Wilson Gonzalez, Fernando Hernandez
Copywriters: Lukas Calderon, German Espitia
Illustrators: Wilson Gonzalez, Fernando Hernandez
Industrial Designers: Paola Torrenegra, Fabian Pulido

22 comments

morse's picture
morse
16413 pencils

That's a nice DM piece.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

quentin's picture
quentin
56 pencils

love it

kleenex's picture
kleenex
32230 pencils

Great

nerio's picture
nerio
166 pencils

this is great.. I want one.. hahah

bakamono's picture
bakamono
1004 pencils

I saw these things at a dollar store in HK few years ago, without the WWF tag.

because therefore it is

alejorojas's picture
alejorojas
93 pencils

nice application

luizcesarfariajr's picture
luizcesarfariajr
9 pencils

A good resolution!!!

dievill's picture
dievill
153 pencils

Muy bueno!!!!

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

well calculated & executed.
good.

"If you are irritated by every rub, how will you be polished?"
— Rumi

nicolas dumenil's picture
nicolas dumenil
21 pencils

nice application too but not the concept of the year ! Offer a plant and a water bottle with a WWF would be the same thing...If people forgot to give water to their plant, it die, if not, it's growing up...basic.

sush's picture
sush
566 pencils

this is awesome. just a pity that plant will die if u do this here in Nigeria lol

sue

Ceballos's picture
Ceballos
625 pencils

lol? why lol?
What a sense of humor!

AKesseli's picture
AKesseli
210 pencils

Great stuff. It just says the month though? What kind of lazy calendar is that?

Lazarus's picture
Lazarus
1538 pencils

Expensive.

simonsays's picture
simonsays
332 pencils

Nice DM, but irritating for people really concerned about the planet.

It sums up the reason why I did cancel my membership to WWF; they never stop with Direct Marketing.

I asked them 3 times to stop sending me postcars/actions/newspapers/stamps/bullshit. I have internet at home.

They did not.

They lost my financial support.

Dirgha's picture
Dirgha
103 pencils

love the idea

miryala's picture
miryala
8 pencils

Beautiful! I wish I have done that ;)

nafis_ifa's picture
nafis_ifa
16 pencils

Awesome idea. I want that on my desk.

second_creator's picture
second_creator
754 pencils

thunbs up

copywriter

Paulodetarso's picture
Paulodetarso
14 pencils

Love the idea !!!

your ideas suck

anoldasgupta's picture
anoldasgupta
85 pencils

gr8 idea

Shridevi's picture
Shridevi
184 pencils

Calendar? Not quite convinced here

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