WWF: One Daily Drop Living Calendar

We had to create a gift / direct mail to commemorate and celebrate the WWF’s 50 years of environmental conservation. The idea: A living calendar. A piece of design that reflects our cause and that aims at changing the perception of what people can do to help the planet. By just moving a finger for 3 seconds, we give water to a plant. If we repeat this small act everyday it becomes an act that supports our cause and will change the perception of what can we do to help the planet. 365 days, one drop of life everyday.

Advertising Agency: Leo Burnett, Colombia
Executive Creative Directors: German Espitia, Fernando Hernandez, Mauricio Sarmiento
Art Directors: Wilson Gonzalez, Fernando Hernandez
Copywriters: Lukas Calderon, German Espitia
Illustrators: Wilson Gonzalez, Fernando Hernandez
Industrial Designers: Paola Torrenegra, Fabian Pulido

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22 comments

11498 pencils

morseTuesday, May 3, 2011 - 11:55

That's a nice DM piece.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

56 pencils

quentinTuesday, May 3, 2011 - 12:39

love it

15818 pencils

kleenexTuesday, May 3, 2011 - 13:11

Great

166 pencils

nerioTuesday, May 3, 2011 - 13:39

this is great.. I want one.. hahah

1028 pencils

bakamonoTuesday, May 3, 2011 - 14:16

I saw these things at a dollar store in HK few years ago, without the WWF tag.

because therefore it is

91 pencils

alejorojasTuesday, May 3, 2011 - 15:49

nice application

9 pencils

luizcesarfariajrTuesday, May 3, 2011 - 16:50

A good resolution!!!

132 pencils

dievillTuesday, May 3, 2011 - 17:05

Muy bueno!!!!

http://diegovillalba-chinaski.blogspot.com/

997 pencils

bhuvneshwar.chdWednesday, May 4, 2011 - 03:24

well calculated & executed.
good.

"If you are irritated by every rub, how will you be polished?"
— Rumi

21 pencils

nicolas dumenilWednesday, May 4, 2011 - 04:09

nice application too but not the concept of the year ! Offer a plant and a water bottle with a WWF would be the same thing...If people forgot to give water to their plant, it die, if not, it's growing up...basic.

http://www.behance.net/nicodum

437 pencils

sushWednesday, May 4, 2011 - 04:42

this is awesome. just a pity that plant will die if u do this here in Nigeria lol

sue

519 pencils

CeballosThursday, May 5, 2011 - 03:29

lol? why lol?
What a sense of humor!

212 pencils

AKesseliWednesday, May 4, 2011 - 15:57

Great stuff. It just says the month though? What kind of lazy calendar is that?

1392 pencils

LazarusThursday, May 5, 2011 - 01:29

Expensive.

332 pencils

simonsaysThursday, May 5, 2011 - 06:11

Nice DM, but irritating for people really concerned about the planet.

It sums up the reason why I did cancel my membership to WWF; they never stop with Direct Marketing.

I asked them 3 times to stop sending me postcars/actions/newspapers/stamps/bullshit. I have internet at home.

They did not.

They lost my financial support.

105 pencils

DirghaThursday, May 5, 2011 - 08:46

love the idea

8 pencils

miryalaTuesday, June 7, 2011 - 08:26

Beautiful! I wish I have done that ;)

15 pencils

nafis_ifaTuesday, June 7, 2011 - 09:34

Awesome idea. I want that on my desk.

739 pencils

second_creatorWednesday, June 15, 2011 - 01:08

thunbs up

copywriter
mumbai
Early to bed, early to rise, work like hell and advertise

14 pencils

PaulodetarsoWednesday, June 15, 2011 - 15:16

Love the idea !!!

your ideas suck

85 pencils

anoldasguptaThursday, June 23, 2011 - 04:30

gr8 idea

184 pencils

ShrideviTuesday, July 26, 2011 - 03:20

Calendar? Not quite convinced here

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