22 comments

Jet Propulsion Lab's picture
10689 pencils
Jet Propulsion LabMonday, March 9, 2009 - 20:30

Love it.
What a fantastic direct mail/post card idea to promote this now-annual event. Remember those all-black Earth Hour ads and posters from last year? This is so much more fun and conceptual stuff. This card actually makes me want to get on their mailing list. And that's a huge compliment from me!

Will I turn off all the lights around me for one hour on that night?

Now that's an entirely different discussion...

iraoksman's picture
155 pencils
iraoksmanMonday, March 9, 2009 - 23:07

brilliant ahahah ! *love*

Guest's picture
GuestTuesday, March 17, 2009 - 05:00

probably because you are stupid

Guest's picture
GuestTuesday, March 17, 2009 - 05:37

så dum. ja du er!

Jaap Grolleman's picture
6931 pencils
Jaap GrollemanTuesday, March 10, 2009 - 01:16

How did they get George Lucas to aprove this? omg well it's for the sake of nature

http://jackmancer.com/
http://twitter.com/jackmancer/

TRICKY's picture
3924 pencils
TRICKYTuesday, March 10, 2009 - 02:50

borrowed interest

The man who stops advertising to save money is like the man who stops the clock to save time

Jet Propulsion Lab's picture
10689 pencils
Jet Propulsion LabTuesday, March 10, 2009 - 16:33

I actually don't mind it in this case. Lord Vader character can be taken into various other aspects of the campaign (if they have the budget for it) and become more of an integrated centerpiece for the whole event. I just love the simplicity of the message here and the perfect "vehicle" to deliver it.

kikkercurry's picture
22 pencils
kikkercurryTuesday, March 10, 2009 - 05:09

bugger all photography and post

Darth Fladder's picture
2 pencils
Darth FladderTuesday, March 10, 2009 - 06:28

Visit my Blog with additional photos of me saving the planet !

http://www.facebook.com/pages/Darth-Fladder/54229321545?ref=ts

or go to www.earthhour.be and sign up now !

camilorendon's picture
13 pencils
camilorendonTuesday, March 10, 2009 - 15:30

I like it!!
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Guest's picture
GuestWednesday, March 11, 2009 - 05:13

I'm curious to know whether they got the permission of Leo Burnett's to use the Earth Hour brand...

Guest's picture
GuestWednesday, March 11, 2009 - 05:33

It's not a scam. Germaine has the account of wwf in Belgium....

Blair Semenoff's picture
659 pencils
Blair SemenoffWednesday, March 11, 2009 - 05:38

Really good!!

Guest's picture
GuestThursday, March 12, 2009 - 01:32

Badly explained on this board but a nice idea nonetheless.

Guest's picture
GuestThursday, March 12, 2009 - 05:41

good thinking jenkins!

Guest's picture
GuestMonday, March 16, 2009 - 18:25

look this link, i remembered this idea time ago

http://www.youtube.com/watch?v=YyvVx81v7wA&feature=PlayList&p=9CA722A6...

bye

Guest's picture
GuestTuesday, March 17, 2009 - 03:23

so?

deepside's picture
177 pencils
deepsideSaturday, April 4, 2009 - 10:05

very good concept,funny!but the visual isn't really explain clearly

Guest's picture
GuestSunday, April 5, 2009 - 11:55

hey im new to all of this
i know it main simple but i have an essay i need to write on this and im struggling
can anyone please tell me what is..
1. the purpose of ad
2. target audience *if anyy- sex,age, income, lifestlye etc
3. what techniques are used eg symbolism, lighting, colour, background, writen codes, technical codes, symbolic codes um, stereotypes, camera angle, clothing, body language
4. is there like prior knowledge needed (like i think that means the ads more effective if we know who darth vader is)
my essay question is "analyse the techniques used to influence the target audience of the advertisement".
help would be greatly appreciated.
if they could either jus comment it or email directly to mitchcook@live.com
thankyou

JAG's picture
150 pencils
JAGWednesday, April 8, 2009 - 22:05

Boring. Silly.

Olafski001's picture
1173 pencils
Olafski001Thursday, April 9, 2009 - 03:50

nice one guys

Guest's picture
GuestTuesday, June 16, 2009 - 07:04

cannes cannes cannes !