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Onion calendar

Agency: 
Published/Aired: 
December 2009
Description: 

To dramatize how precisely Wüsthof knives can cut an onion calendar was created, in which an onion was cut into 365 slices. Precisely as many as there are days in the year. Perfect for a tear-off calendar.

Advertising Agency: Serviceplan, Germany
Creative Directors: Alex Schill, Matthias Harbeck, Helmut Huber, Florian Drahorad
Copywriters: Nicolas Becker, Tom Hauser
Art Directors: Christian Sommer/ Ivo Hlavac, Sören Porst
Account Supervisor: Lena Inderwiesen
Photography: Layoutsatz 2000
Production Company: Pinsker Druck & Medien

Comments (37)

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Highest Rated

cagkanyuksel's picture
cagkanyuksel
Activity Score 592

Nice.

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Buenísimo

Chief Creative Director Nexus BBDO

morse's picture
morse
Activity Score 17397

Very good. This is something people will want to have on their walls.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sirvan's picture
sirvan
Activity Score 29860

I doubt that. But it's good, well done, and gets the point across.

+++

"I love some things, and don't love some other things."

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I'd actually want that on my wall

J Designer's picture
J Designer
Activity Score 2420

I would love to have this on my wall!

rockfive's picture
rockfive
Activity Score 44

Can onion cut into 365 knives

The Lion's picture
The Lion
Activity Score 122

This is gold. Very good work!

everartz's picture
everartz
Activity Score 7609

i also think this is gold winner.. excellent

| Everartz |

kitkiritkit's picture
kitkiritkit
Activity Score 73

clap clap! thousands of pencils for you.

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Ok, but who want to look at onion hole year? Or this is just funny joke..

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maxcomuni's picture
maxcomuni
Activity Score 62

clap clap! :)

headoffice Communication's picture
headoffice Comm...
Activity Score 196

good idea, i like it.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Good idea, nice execution, but mikeelrapido is right: who wants to see an onion everyday for one year?

Anyway, it's quite original (for what I know).

Mike Max's picture
Mike Max
Activity Score 11

Nice idea, but only after 355 days of onion, will the product appear.
Not too sure if the user will be that patient and diligently tear off everyday.

patUDAY's picture
patUDAY
Activity Score 436

Seen before in other context. But good idea.

UDAYpatwardhan@+91 22 98206 54722

yojimbo's picture
yojimbo
Activity Score 58

what was that?

silvi's picture
silvi
Activity Score 4172

That was a good idea.

xezadaca's picture
xezadaca
Activity Score 85

GOOD WORK!!

xezadaca's picture
xezadaca
Activity Score 85

GOOD WORK!!

WillyLatasa's picture
WillyLatasa
Activity Score 616

GREAT AD!!!!

"Bright ideas bring better results"

bknowlden's picture
bknowlden
Activity Score 3647

I can't believe no one has thought of this before, what a great piece of brand reinforcement.

Hibon's picture
Hibon
Activity Score 3736

Very nice... good work.

Simple ideas are the best !

Paloma's picture
Paloma
Activity Score 531

Great piece of onion!

logmark's picture
logmark
Activity Score 6

Ya gotta think of the target!!
Chefs and cooks would have this on every kitchen wall. Serious stuff this.
Fine. Very fine.

mycidea's picture
mycidea
Activity Score 90

Hmm, I'd like the knife on the cover, not on the last page.
And i want it to cut more kinds of fruit or vege.maybe by month and knife appears on the first day of each month.

But, i can't develop a tear-off calendar originally, really creative.

pitted prunes's picture
pitted prunes
Activity Score 216

great use of medium! cheers

funky_frogii's picture
funky_frogii
Activity Score 2536

very nice.... very creative

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

El Barto's picture
El Barto
Activity Score 111

Cool Idea. Takes a year to deliver the message though. ;)

fernwizard's picture
fernwizard
Activity Score 28

simple but full with idea, COOL !!!

Mr.Abc's picture
Mr.Abc
Activity Score 50

Springer & Jacoby 2006....

...and you know that. !!!

#+#$%§'#

creativetime_1986's picture
creativetime_1986
Activity Score 54

great work

rolling.stone's picture
rolling.stone
Activity Score 2741

great DM, my only doubt, wont be one bored seeing all year through onion, they could have used other product too

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~ Quite obviously, I have gathered no moss ! ~

trism's picture
trism
Activity Score 24

good.

jem's picture
jem
Activity Score 20

lol! y so much sarcasm, its just an onion..! lol!..crappy wierd onion calendar

20max01's picture
20max01
Activity Score 133

Love the concept and execution as well!!! Great Job.

The JACK's picture
The JACK
Activity Score 438

Please put some other then onion... like carrot...

cagkanyuksel's picture
cagkanyuksel
Activity Score 592

Nice.

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