Wüsthof knives: Onion calendar

To dramatize how precisely Wüsthof knives can cut an onion calendar was created, in which an onion was cut into 365 slices. Precisely as many as there are days in the year. Perfect for a tear-off calendar.

Advertising Agency: Serviceplan, Germany
Creative Directors: Alex Schill, Matthias Harbeck, Helmut Huber, Florian Drahorad
Copywriters: Nicolas Becker, Tom Hauser
Art Directors: Christian Sommer/ Ivo Hlavac, Sören Porst
Account Supervisor: Lena Inderwiesen
Photography: Layoutsatz 2000
Production Company: Pinsker Druck & Medien

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36 comments

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Buenísimo

Chief Creative Director Nexus BBDO

morse's picture
morse
15439 pencils

Very good. This is something people will want to have on their walls.

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sirvan's picture
sirvan
29870 pencils

I doubt that. But it's good, well done, and gets the point across.

+++

"I love some things, and don't love some other things."

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I'd actually want that on my wall

J Designer's picture
J Designer
2420 pencils

I would love to have this on my wall!

rockfive's picture
rockfive
44 pencils

Can onion cut into 365 knives

The Lion's picture
The Lion
122 pencils

This is gold. Very good work!

everartz's picture
everartz
7611 pencils

i also think this is gold winner.. excellent

| Everartz |

kitkiritkit's picture
kitkiritkit
73 pencils

clap clap! thousands of pencils for you.

mikeelrapido's picture
mikeelrapido
1929 pencils

Ok, but who want to look at onion hole year? Or this is just funny joke..

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maxcomuni's picture
maxcomuni
62 pencils

clap clap! :)

headoffice Communication's picture
headoffice Comm...
174 pencils

good idea, i like it.

Marlus Lau's picture
Marlus Lau
1806 pencils

Good idea, nice execution, but mikeelrapido is right: who wants to see an onion everyday for one year?

Anyway, it's quite original (for what I know).

Mike Max's picture
Mike Max
11 pencils

Nice idea, but only after 355 days of onion, will the product appear.
Not too sure if the user will be that patient and diligently tear off everyday.

patUDAY's picture
patUDAY
436 pencils

Seen before in other context. But good idea.

UDAYpatwardhan@+91 22 98206 54722

yojimbo's picture
yojimbo
58 pencils

what was that?

silvi's picture
silvi
4172 pencils

That was a good idea.

xezadaca's picture
xezadaca
85 pencils

GOOD WORK!!

xezadaca's picture
xezadaca
85 pencils

GOOD WORK!!

WillyLatasa's picture
WillyLatasa
616 pencils

GREAT AD!!!!

"Bright ideas bring better results"

bknowlden's picture
bknowlden
3647 pencils

I can't believe no one has thought of this before, what a great piece of brand reinforcement.

Hibon's picture
Hibon
3731 pencils

Very nice... good work.

Simple ideas are the best !

Paloma's picture
Paloma
525 pencils

Great piece of onion!

logmark's picture
logmark
6 pencils

Ya gotta think of the target!!
Chefs and cooks would have this on every kitchen wall. Serious stuff this.
Fine. Very fine.

mycidea's picture
mycidea
90 pencils

Hmm, I'd like the knife on the cover, not on the last page.
And i want it to cut more kinds of fruit or vege.maybe by month and knife appears on the first day of each month.

But, i can't develop a tear-off calendar originally, really creative.

pitted prunes's picture
pitted prunes
216 pencils

great use of medium! cheers

funky_frogii's picture
funky_frogii
2538 pencils

very nice.... very creative

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El Barto's picture
El Barto
111 pencils

Cool Idea. Takes a year to deliver the message though. ;)

fernwizard's picture
fernwizard
28 pencils

simple but full with idea, COOL !!!

Mr.Abc's picture
Mr.Abc
50 pencils

Springer & Jacoby 2006....

...and you know that. !!!

#+#$%§'#

creativetime_1986's picture
creativetime_1986
54 pencils

great work

rolling.stone's picture
rolling.stone
2740 pencils

great DM, my only doubt, wont be one bored seeing all year through onion, they could have used other product too

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trism's picture
trism
24 pencils

good.

jem's picture
jem
20 pencils

lol! y so much sarcasm, its just an onion..! lol!..crappy wierd onion calendar

20max01's picture
20max01
133 pencils

Love the concept and execution as well!!! Great Job.

The JACK's picture
The JACK
438 pencils

Please put some other then onion... like carrot...

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