Wüsthof knives: Onion calendar
To dramatize how precisely Wüsthof knives can cut an onion calendar was created, in which an onion was cut into 365 slices. Precisely as many as there are days in the year. Perfect for a tear-off calendar.
Advertising Agency: Serviceplan, Germany
Creative Directors: Alex Schill, Matthias Harbeck, Helmut Huber, Florian Drahorad
Copywriters: Nicolas Becker, Tom Hauser
Art Directors: Christian Sommer/ Ivo Hlavac, Sören Porst
Account Supervisor: Lena Inderwiesen
Photography: Layoutsatz 2000
Production Company: Pinsker Druck & Medien
36 Comments
Buenísimo
Chief Creative Director Nexus BBDO
Very good. This is something people will want to have on their walls.
What hath God wrought
I doubt that. But it's good, well done, and gets the point across.
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"I love some things, and don't love some other things."
I'd actually want that on my wall
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http://twitter.com/jackmancer/
I would love to have this on my wall!
Can onion cut into 365 knives
This is gold. Very good work!
http://twitter.com/Cannes_Lions
i also think this is gold winner.. excellent
| Everartz |
clap clap! thousands of pencils for you.
Ok, but who want to look at onion hole year? Or this is just funny joke..
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clap clap! :)
good idea, i like it.
Good idea, nice execution, but mikeelrapido is right: who wants to see an onion everyday for one year?
Anyway, it's quite original (for what I know).
Nice idea, but only after 355 days of onion, will the product appear.
Not too sure if the user will be that patient and diligently tear off everyday.
Seen before in other context. But good idea.
UDAYpatwardhan@+91 22 98206 54722
what was that?
That was a good idea.
GOOD WORK!!
GOOD WORK!!
GREAT AD!!!!
"Bright ideas bring better results"
I can't believe no one has thought of this before, what a great piece of brand reinforcement.
--
brandon
www.brandonknowlden.com
Very nice... good work.
Simple ideas are the best !
Great piece of onion!
Ya gotta think of the target!!
Chefs and cooks would have this on every kitchen wall. Serious stuff this.
Fine. Very fine.
Hmm, I'd like the knife on the cover, not on the last page.
And i want it to cut more kinds of fruit or vege.maybe by month and knife appears on the first day of each month.
But, i can't develop a tear-off calendar originally, really creative.
great use of medium! cheers
very nice.... very creative
Infected by a virus called CREATIVE | "And ya I Love Everything"
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Cool Idea. Takes a year to deliver the message though. ;)
simple but full with idea, COOL !!!
Springer & Jacoby 2006....
...and you know that. !!!
#+#$%§'#
great work
great DM, my only doubt, wont be one bored seeing all year through onion, they could have used other product too
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~ Quite obviously, I have gathered no moss ! ~
good.
lol! y so much sarcasm, its just an onion..! lol!..crappy wierd onion calendar
Love the concept and execution as well!!! Great Job.
Please put some other then onion... like carrot...