World Wide Bakery: Calendar 2010 WWB
Advertising Agency: Futura2/2 , Skopje , Macedonia
Creative Director: Filip Unkovski
Art Director: Milan Stojanov
Photographer: Filip Kondovski
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31 Comments
cool
they showed me a picture & i laughed
dignity has never been photographed
smart...indeed
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very smart
Infected by a virus called CREATIVE | "And ya I Love Everything"
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Nice - its all in the box - not need to go out of the box... cool
Great for a funny gift.
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it doesn`t work in that way - like shown in the middle picture - the types would be upside down
one should not take life so seriously - as one will not come out of it alive.
Yeah wouldn't the figures need to be mirrored to make a non-mirrored image?
Nice idea though, I wouldn't trash it but try out to make a pizza with numbers accross it ^^
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Fake. And pretty dumb, actually.
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"I love some things, and don't love some other things."
While u give remarks or comments, they r working, so first appreciate and then try to make something better.
Fake, fake, fake!!!
good photshop, good idea, but no one could see the types would be upside down
oshe.pb@hotmail.com
Guys ….this is a new years gift, with a very cool idea, nobody expects their clients to make a calendar bread and stick it on their wall !!! Comments about it being fake are completely lame and off topic here....anyway, the idea is great..
Lame and off-topic? Really? Did you happen to notice that the letters and numbers on the rolling pin don't match the impressions on the dough?
Let me guess, you did this lame scam?
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"I love some things, and don't love some other things."
Without knowing the target audience, I lean towards agreeing with un78 here...
If I received one of these, I would "read" the rolling pin and just keep it on my desk... The chances of me actually using it are next to nil.
But I agree that the botched flipped photo doesn't help get the idea across in any way at all.
Really Cool! Great idea
"Imagination is more important than knowledge"
It's cool, but I think they flipped the images of the wood piece.
What hath God wrought
If this is real, it has a good chance of winning a metal.
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I love it
wow its very creative
wrong side characters.
but the idea is really cool and funny. i like to try it when i make some Chinese food like "jiao zi" or "shao bing".
Smart, but expensive.
and fake too in this case
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~ Quite obviously, I have gathered no moss ! ~
why?
I have to agree with sirvan here. It's not the fakeness or the fact that it's technically incorrect (you'd need the letters numbers to be inverted for the image to come out on the dough, blah, blah..).. but, what this gains in the "cute/neat" column, it loses in the "completely impractical as something that is actually supposed to be used" column. Say someone buys this for me. Great. Now I have to make dough, use this thing, and then.. what? Keep the piece of baked dough around for 365 days so I can enjoy the novelty of this great.. uh.. thing? I'll use this maybe once before it goes into the drawer of cooking utensils I continually neglect in favor of Starbucks.
Let's be real here guys. Impractical is great for ideas. Let's go skydiving without parachutes and see if we can fly. Great as an idea. In reality, not so sweet.
Oh, and one more thing to those of you who bake. Rolling pins are made to be rolled over dough NUMEROUS times .Which, in this case, would amount to about 3000 years worth of calendars mashed into the dough.
Again, let's be real. I see the concept. I like it. It needs revision.
great idea gone totally lame cause of lack of thinking.
anyway, the team has couple of months to fix it and than it could win big.
the "exoticness" (I know, I know) of the country could play a major role as well.
cool n a gr8 idea!!!
Sarvagya
Clever and inspiring.
Nice idea, not even worth producing.
Worth producing???? What for? There is no practical use.
congratulations for the first prize on NYF ...... keep going....
Some say lame, some say good, some say Beautiful and some say blah, blah, blah... everything that is made with an art direction like this is VERY GOOD! By the way congrats on the 1st prize on NYF.