World Food Programme: Invitation

Did you have egg for breakfast today?

Advertising Agency: Dhansiri Communication Ltd, Dhaka, Bangladesh
Art Directors: Tushar & Siim
Copywriters: Rahul (Bangla) & Siim (English)
Illustrator: Shujon
Photographer: Tushar
Released: June 2009

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13 comments

jai hind's picture
jai hind
356 pencils

great work bangbandhus

jai hind
art director

NastyJester's picture
NastyJester
744 pencils

I realise it's for charity, but the headline doesn't need to spell out the visual. If this is ambient, restaurant media, then maybe the copy should just say:

"While you're waiting for your breakfast, consider this... more than 2 crore (???) children in Bangladesh will go hungry this morning and go to bed hungry tonight. Fortunately, there is something we can do to stop this...."

jai hind's picture
jai hind
356 pencils

completely agree to NasyJester, well said

jai hind
art director

MatMad's picture
MatMad
30 pencils

Not exciting but nice, simple, easy to produce and eye catching. will probably work well.

CopywriterInTraining's picture
CopywriterInTraining
162 pencils

completely agree to NasyJester, well said

Guest's picture
Guest

Hmm... what's the point?

Guest's picture
Guest

Thanks for the comments:)
The event was very successful, around 4000 people came on the streets in Dhaka.

just write's picture
just write
653 pencils

not bad at all

Guest's picture
Guest

it may work ...but the heading is very much week to convey the real message. I can understand after reading whole paragraph. before reading that no one wud understand that this is an ad for Charity. i guess there wud have been more than 6000 if the heading were perfect; many people are so much lazy to read the whole paragraph. if the heading were perfect it wud have attracted very well its target segment.

Guest's picture
Guest

Crore children?

CurryJ's picture
CurryJ
955 pencils

Crore is a quantity, mate. 2 crore is 20 million.

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I think; therefore I am

Sdb's picture
Sdb
1364 pencils

Very nice..

Sohel Rana's picture
Sohel Rana
12 pencils

The Heading is really fail to connect the TG.

Sohel Rana

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