Love Isn't Always What it Seems

February 2012
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Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Antonio Navas
Art Director: Emily Drake
Copywriter: Sarah Litwin-Schmid
Producers: Loren Bradley, Linda Krug
Head of Art: Mike Davison
Creative Group Head: Anne Boothroyd
Executive Producer: Haydn Thomsen
Agency Executive Producer: Heath Davy
General Manager: Livia Esterhazy
Flash Designers: Mike McMillian, Dave Hunter, Les Porter
Account manager: Katy Greening
Production: Liquid Studios and Production Partners

Comments (2)

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Mr. Graf's picture
Mr. Graf
13 Activity Scores

WRONG! Actually the copy at the end says "What looks like love can hide abuse", personally i don't think that's bad at all. As a creative writer, I wouldn't present to my boss just cards with such a crazy copy without argument, there's something else going on in those cards, women abuse... There are people who actually refers like that to their "soulmate", there's the magic, feel to be one of those beautiful women who actually are abused in their day to day routine.