Welho: World cup insert

How to tell our customers that World Cup if football is now closer to them than ever with Welho HD broadcasts, and with no extra cost? Solution: 358 Helsinki did a print insert for sports magazines that customers could crumple to a mini-football and play with their fingers, while waiting Welho HD broadcast.

Advertising Agency: 358, Helsinki, Finland
Creative Director: Ale Lauraéus
Copywriter: Valtteri Väkevä
Art Director: Leo Karhunen
Designer: Ville Kovanen
Designer: HP Savolainen
Country: Finland
Strategist: Peter Barmer
Client: Henna Rauhala, Robert From

July 2011