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15 comments

morse's picture
morse
15028 pencils

How was this mass produced?

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Guest's picture
Guest

i don't think it was...

Guest's picture
Guest

i'm sorry but this complete scam. i bet it was shot on the agency desk. first base idea and badly executed. Ivan, i recommend that adsoftheworld start requiring client sign off of the ads first and submit the fact that these ads were real and actually ran.

Grrrr's picture
Grrrr
1951 pencils

I'm sorry, too. You're only a guest here, don't overeact, please.

Guest's picture
Guest

so how did come the pen is a nice one? i mean how it can write on that kind of cardboard?

Guest's picture
Guest

guest 13:38, if they can't even do that for the major awards - i don't think a site admin will get it right

just write's picture
just write
653 pencils

I like the idea... not bad... and it's effective...

spenat's picture
spenat
9 pencils

The first batch was intended to run in just one city. It was mass produced, by hand writing the letters AND it has full client sign off. It was distributed via regular mail and one post stamp was enough due to the low weight of the letter. The next batch will be larger and also mass produced by hand writing. And off course the photo is from the agency, we wouldn't break into peoples homes and go thru their mail.

This is very real. And it actually runs.

Teamgreen's picture
Teamgreen
16 pencils

€17!? Geez what a rip-off you can save a child from malaria for like 50c.

Guest's picture
Guest

Don't worry, I can have someone give you Malaria for free

Guest's picture
Guest

This is very very good. Effective.

Guest's picture
Guest

This is very very good. Effective.

Guest's picture
Guest

I agree!

Guest's picture
Guest

Intreresting!

Guest's picture
Guest

This is a great idea. I like that it's hand written... It really shows how difficult it can be to write without proper material. And with passion for communication there is no problem making a large quantity by hand. Really nice piece of direct marketing.

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