Failsafe calendar – a wall interactive project which looks like a big all-prize lottery ticket. Behind each of 365 scratch panels one can find jokes, recommendations, funny pictures, riddles and quizzes, internet links as well as thoughts about life, friendship and love. What’s more, it is meaningful, for it is connected to a certain historical moment of the date. And behind some panels there are surprises and presents received from clients of advertising agency “Voskhod”. To make the scratching easier the calendar includes a free new 5-kopeck coin attached to magnetic tape.
Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vlad Derevyannykh
Copywriters: Aleksandr Parkhomenko, Evgeny Primachenko
Design: Dmitry Maslakov, Roman Dik, Marat Dgantuganov, Azat Arslanov, Yuri Shevchenko
Released: December 2008