Voskhod: Calendar

Failsafe calendar – a wall interactive project which looks like a big all-prize lottery ticket. Behind each of 365 scratch panels one can find jokes, recommendations, funny pictures, riddles and quizzes, internet links as well as thoughts about life, friendship and love. What’s more, it is meaningful, for it is connected to a certain historical moment of the date. And behind some panels there are surprises and presents received from clients of advertising agency “Voskhod”. To make the scratching easier the calendar includes a free new 5-kopeck coin attached to magnetic tape.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vlad Derevyannykh
Copywriters: Aleksandr Parkhomenko, Evgeny Primachenko
Design: Dmitry Maslakov, Roman Dik, Marat Dgantuganov, Azat Arslanov, Yuri Shevchenko
Released: December 2008

18 comments

dsklan's picture
dsklan
1927 pencils

will win 5 kopecks at cannes!!!

NastyJester's picture
NastyJester
744 pencils

It seems like the kind of thing I'd put on my wall, but I have just one question... what is it actually selling?

Primachenko's picture
Primachenko
53 pencils

It is selling the technology of creative calendar (after it was made over 10 clients asked us to make their calendar with same technology), Voskhod agency and some of our client's products (when you scratch some panels you can actually win something from our clients).

Sorry for my English :)

NastyJester's picture
NastyJester
744 pencils

Oh, I see... it's a self-publicity piece. I love it. It's fun, clever, and clients are sure to have this on their walls where it's a constant reminder of your company.

Primachenko's picture
Primachenko
53 pencils

Usually you look at calendar once or twice in month - just to check the date or turn the page. We wanted to make calendar with every-day contact. That was the idea.

Again - sorry for my English. I don't practice a lot :)

Guest's picture
Guest

it's selling Voskhod! Brilliant idea!!!

Guest's picture
Guest

finally something "out of box"

great work Voskhod team ;)

Reaktiv's picture
Reaktiv
6 pencils

I have such. Every day holiday!

Guest's picture
Guest

It's not just great idea - it's absolutely PERFECT! Too bad it's in Russian, i can't understand some of jokes. But idea is !!!!!

Guest's picture
Guest

This would be a great idea for a calendar from the Lottery.

Guest's picture
Guest

Fantastic idea, great way to keep your brand relevant EVERY SINGLE DAY. 10/10, this is what B2B marketing is all about.

Guest's picture
Guest

You guys should sell these in stores, you'd make a KILLING. What's the variable unit cost like (can you give a range)? Just curious how much it costs to print one of these..

Primachenko's picture
Primachenko
53 pencils

It's about 15$. Not much :) We've sold few.

Guest's picture
Guest

Its wonderful!!!!its very creative.

Guest's picture
Guest

Russia is really Zer Gut! :)

Guest's picture
Guest

I think this calendar actually can win at Cannes. Very very nice job! Congratulations and good luck!
(You know, i really started to like Russian creative)

JAG's picture
JAG
166 pencils

What fun!

louie_wang's picture
louie_wang
160 pencils

great!very nice!

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