December 2008
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Failsafe calendar – a wall interactive project which looks like a big all-prize lottery ticket. Behind each of 365 scratch panels one can find jokes, recommendations, funny pictures, riddles and quizzes, internet links as well as thoughts about life, friendship and love. What’s more, it is meaningful, for it is connected to a certain historical moment of the date. And behind some panels there are surprises and presents received from clients of advertising agency “Voskhod”. To make the scratching easier the calendar includes a free new 5-kopeck coin attached to magnetic tape.

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Primachenko's picture
53 Activity Scores

Usually you look at calendar once or twice in month - just to check the date or turn the page. We wanted to make calendar with every-day contact. That was the idea.

Again - sorry for my English. I don't practice a lot :)