Volvo: Sail

Advertising Agency: MediaWay, Portugal
Creative Director / Art Director: Marco Leal
Copywriter: Diana Coimbra
Published: September 2011

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9 comments

The JACK's picture
The JACK
438 pencils

don't get the purpose for this!!!!!!!!!!!

dbor's picture
dbor
1455 pencils

Maybe it's a Pink Slip..

Blashyrkh's picture
Blashyrkh
32698 pencils

Maybe is kinda Volvo Cup or something

Kikin's picture
Kikin
195 pencils

This is a typical "quick! post it on ads, i wanna be first!" and ruin a good resource.

Think. Then think again.

kleenex's picture
kleenex
26441 pencils

It looks interesting, BUTTTTTTT what does the text on the paper say???

Blue Apple's picture
Blue Apple
120 pencils

Pls Explain...?

baliquez's picture
baliquez
99 pencils

Volvo Penta is well known for it's marine engines

HTG's picture
HTG
239 pencils

I knew it. No one knows what you're talking about.

newblake's picture
newblake
47 pencils

Definitely Volvo Cup related but it would be helpful for the international 'critics' to have the message explained. Personally as a sailing man, this was beautifully crafted. It brings a degree of entertainment to a potentially (not sure without a translation) boring letter.

@Kikin I can't possibly see how this ruins the resource for others. If they did it first then it's theirs to use. If they hadn't done it, then all those who would see it and say 'It would be much better for...' would have NOTHING to comment on or rip-off.

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