Volkswagen: Volkswagen Golf GTI bag

Advertising Agency: Agence V, Paris, France
Creative Director: Christian Vince
Art Director: Guillaume Meriaux
Copywriter: Adrien Plouard
Released: October 2008

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Honest Dave's picture
Honest Dave
233 pencils

Do you have to be gay for this to work?

Guest's picture

just stylish, if ya know what i mean.

Guest's picture

a man never use a bag like that, neverrr

thenewguy's picture
127 pencils

Lol, no. You just have to drive gay. But no, I like it. I think the bag as medium has lots of room for creativity.

art.vs.commerce's picture
566 pencils

funny for the event, bags have been done alot.

Juan Cabral's picture
Juan Cabral
709 pencils

Agreed with everything you said, but the funny part.

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

Prints have been done a lot too...

Guest's picture

Like it.

And it works without the "gay arm"...

rolling.stone's picture
2740 pencils

Idea is good, can be better used for a female dominated product


~ Quite obviously, I have gathered no moss ! ~

Marlus Lau's picture
Marlus Lau
1806 pencils


tirthomitro's picture
2722 pencils

kewl idea

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

I did that idea for chrysler last year only the concept was "see yourself in a chrysler" for a giveaway promotion at a Autoshow...hmmmm.....

silvi's picture
4172 pencils

You´re right. I like it.

Guest's picture

actually ours was a shoulder bag....blah!

maashookshee's picture
414 pencils

respect for the idea .. not sure of the execution..

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