Volkswagen BlueMotion: The BlueMotion Label

To promote the eco-conscious thinking behind Volkswagen's BlueMotion brand, we developed a print insert that helps save paper, not waste it. Watch the case video:

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Prabashan Gopalakrishnan Pather
Copywriter: Sanjiv Mistry
Producers: Cathy Day, Lara Bothma
Account Management: Jason Yankelowitz, Greg Tebbutt, Lauren Baker
Production Company: Platypus Productions


kleenex's picture
36288 pencils

1000000000000% BRILLIANT!!!!!!

alausa's picture
1426 pencils

You used my budget to buy postage instead, postage printed on a sticky PAPER, is that supposed to wow me?

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Great stuff. I do wonder if this is more ecological but it's an absolutely fresh idea.

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

Interestingly very new.

Love creating ads..

advertising ninja's picture
advertising ninja
602 pencils

wow... i bow down in front of the simplicity of the idea. love it. very smart.

Aitor Borras's picture
Aitor Borras
245 pencils

Brilliant. I love it!

Creative Director.

ItMatters's picture
2171 pencils

Cool. Like it.

lezy's picture
377 pencils

very different and innovative

hope this will increase the recycling.

hats off for the idea

Lisbon freak's picture
Lisbon freak
483 pencils

Super bright. I like a lot!

Nike Diesel's picture
Nike Diesel
13389 pencils


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