Volkswagen BlueMotion: The BlueMotion Label

To promote the eco-conscious thinking behind Volkswagen's BlueMotion brand, we developed a print insert that helps save paper, not waste it. Watch the case video: http://www.youtube.com/watch?v=7vOjfSeQSEc

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Prabashan Gopalakrishnan Pather
Copywriter: Sanjiv Mistry
Producers: Cathy Day, Lara Bothma
Account Management: Jason Yankelowitz, Greg Tebbutt, Lauren Baker
Production Company: Platypus Productions

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10 comments

kleenex's picture
kleenex
25592 pencils

1000000000000% BRILLIANT!!!!!!

alausa's picture
alausa
1414 pencils

You used my budget to buy postage instead, postage printed on a sticky PAPER, is that supposed to wow me?

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Great stuff. I do wonder if this is more ecological but it's an absolutely fresh idea.

Siddarth Basavaraj's picture
Siddarth Basavaraj
1665 pencils

Interestingly very new.

Love creating ads..

advertising ninja's picture
advertising ninja
587 pencils

wow... i bow down in front of the simplicity of the idea. love it. very smart.

Aitor Borras's picture
Aitor Borras
245 pencils

Brilliant. I love it!

Creative Director. www.aitorborras.com

ItMatters's picture
ItMatters
2171 pencils

Cool. Like it.

lezy's picture
lezy
377 pencils

awsm...
very different and innovative

hope this will increase the recycling.

hats off for the idea

Lisbon freak's picture
Lisbon freak
406 pencils

Super bright. I like a lot!

Nike Diesel's picture
Nike Diesel
13339 pencils

Excellent!

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