Volkswagen BlueMotion: Receipt

Brief:
Raising the profile of Volkswagen's BlueMotion models. Positioning them as exceptionally economical and environmentally friendly vehicles. Assisting sales.

Creative Execution:
We make use of a medium at BFT filling stations that does not cost anything and still precisely places our message in the hands of every motorist: The receipt for the petrol. The cashier system automatically divides the number of litres put in the tank by the average consumption of a Polo BlueMotion. The statement is simple: With a BlueMotion model from Volkswagen you would now drive considerably further than with your own vehicle.

Creative Solution:
Driving is particularly not much fun for motorists at one point in time: When they pay the bill at the filling station. We make use of this regularly recurring event with a high potential for frustration into our idea to score for our message.

Results
12,459 hits on the site; 237 online dealer contact enquiries; 262 orders for BlueMotion brochures initiated via the petrol receipt.

Advertising Agency: DDB Hamburg, Germany
Executive Creative Directors: Martin Drust, Hartmut Kozok
Creative Director: Thomas Bober
Copywriter: Björn Münnich
Art Directors: Tino Langbein, Janis Zinke
Client Consultants: Mirco Lange, Thomas Siebenhüner
Film: Lars Fischer