An Exhibition on Vodou.
Advertising Agency: Valentin & Byhr, Gothenburg, Sweden
Creative Director: Magnus Tengby
Art Director: Pernilla Åberg
Copywriter: Mattias Åkerberg
Photographer: Rob Vanstone
Project manager: Ann McManus
Motion graphics designer: Niklas Aldén
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Comments
this is more interesting the the outdoor and the poster.
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The only activity that probably been executed is this direct mailer; it reminds me of the direct mail of Finding Nemo's Sushi Pack :) but still, works for this campaign.
i agree, outdoor bit first idea. this i like.
can`t belive that they were sending out this directmail with real food - imagine how does it look after being three/four days on the way
one should not take life so seriously - as one will not come out of it alive.
your concern is genuine, but yet good DM
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~ Quite obviously, I have gathered no moss ! ~
That was exactly what I was thinking. I guess it shows how bad vodou can be? :)
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