2009 the German football club VfL Wolfsburg entered the record books and won their first Bundesliga title. To promote the “Champions Collection” merchandise these bags were given out to fans that purchased an item at the local fan shop, remembering everyone, which club is currently “holding” the German championship title. The result: nationwide attention, an increase in sales and some very proud fans.
Advertising Agency: deepblue sports, Hamburg, Germany
Creative Director: Oliver Drost
Art Directors: Oliver Reichwald, Karsten Bruns
Copywriter: Caspar Domizlaff
Photographer: Nina Stiller
Published: September 2009