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VfL Wolfsburg: Note

VfL Wolfsburg: Note
Your rating: None Average: 4.4 (19 votes)

2009 the German football club VfL Wolfsburg entered the record books and won their first Bundesliga title. To promote the “Champions Collection” merchandise these bags were given out to fans that purchased an item at the local fan shop, remembering everyone, which club is currently “holding” the German championship title. The result: nationwide attention, an increase in sales and some very proud fans.

Advertising Agency: deepblue sports, Hamburg, Germany
Creative Director: Oliver Drost
Art Directors: Oliver Reichwald, Karsten Bruns
Copywriter: Caspar Domizlaff
Photographer: Nina Stiller
Published: September 2009

6 Comments

john.lighttern's picture 216 pencils
john.lighttern | Fri, 2009-10-30 22:26
2

Boring and the photo does not work with the hand's position.

Andrea Afeltra's picture 96 pencils
Andrea Afeltra | Sat, 2009-10-31 04:05

Ooooooooooold idea.

Gistroff's picture 13 pencils
Gistroff | Mon, 2009-11-02 05:31

I guess there is a merit in this idea: to salute to the fans for their support, passion etc. In a sense they are also the bearers of the trophy.

lucdesaulniers's picture 1165 pencils
lucdesaulniers | Mon, 2009-11-02 12:08
1

Very very overdone concept.

braindance's picture 36 pencils
braindance | Mon, 2009-11-02 18:48

only thing I like is the bag design

rolling.stone's picture 2750 pencils
rolling.stone | Wed, 2009-11-04 02:39

good from ambient point of view

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