University Veterinary Hospital: X-Ray Business Card

The University Veterinary Hospital in Israel is well known for it’s expert doctors in various fields. Using the hospital’s stock of animal x-ray footage, we created transparent business cards that looked like miniature x-ray sheets. That way, each doctor was represented by an x-ray image that corresponded to his specialism or preferred animal.

Advertising Agency: Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Nadav Pressman
Copywriter: Eran (Shushu) Spanier
Art Director: Uri Dagan
Account Management : Nataly Ziv
Account Superviser : Sigal Tzur-Shavit
Graphic Design: Inbal Nezer, Zehava Greenberg