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Published/Aired: 
October 2010
Description: 

The University Veterinary Hospital in Israel is well known for it’s expert doctors in various fields. Using the hospital’s stock of animal x-ray footage, we created transparent business cards that looked like miniature x-ray sheets. That way, each doctor was represented by an x-ray image that corresponded to his specialism or preferred animal.

Advertising Agency: Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Nadav Pressman
Copywriter: Eran (Shushu) Spanier
Art Director: Uri Dagan
Account Management: Nataly Ziv
Account Superviser: Sigal Tzur-Shavit
Graphic Design: Inbal Nezer, Zehava Greenberg

Comments (12)

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Highest Rated

Guest's picture
Guest

My Compliment to the whole team!

ivan's picture
ivan
gonndo's picture
gonndo
Activity Score 1094

Pretty creative, I like it...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture
Guest

More one.. http://www.clickmarket.com.br/portal/popimg.php?id=19243
From: Beats Below Agency - Brazil

apple pie's picture
apple pie
Activity Score 41

Cool approach to deliver expertise.
But one wonders how come they didn't use more animals.
A dog or a cat x-ray would have been nice...

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Just OK.

sync's picture
sync
Activity Score 107

Very good! xlnt Job!

morse's picture
morse
Activity Score 17364

This is really very creative and nicely executed. Bravo!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

N17's picture
N17
Activity Score 475

nice work

Guest's picture
Guest

These Business cards are the best, If only I was a Vet and not a Mortician.

hal9000's picture
hal9000
Activity Score 192

Cool.

Guest's picture
Guest

My Compliment to the whole team!

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