University Veterinary Hospital: X-Ray Business Card

The University Veterinary Hospital in Israel is well known for it’s expert doctors in various fields. Using the hospital’s stock of animal x-ray footage, we created transparent business cards that looked like miniature x-ray sheets. That way, each doctor was represented by an x-ray image that corresponded to his specialism or preferred animal.

Advertising Agency: Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Nadav Pressman
Copywriter: Eran (Shushu) Spanier
Art Director: Uri Dagan
Account Management : Nataly Ziv
Account Superviser : Sigal Tzur-Shavit
Graphic Design: Inbal Nezer, Zehava Greenberg

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ivan's picture

Ivan Raszl, admin of AotW

gonndo's picture
1092 pencils

Pretty creative, I like it...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture

More one..
From: Beats Below Agency - Brazil

apple pie's picture
apple pie
41 pencils

Cool approach to deliver expertise.
But one wonders how come they didn't use more animals.
A dog or a cat x-ray would have been nice...

thedesignaddict's picture
5329 pencils

Just OK.

sync's picture
106 pencils

Very good! xlnt Job!

morse's picture
15046 pencils

This is really very creative and nicely executed. Bravo!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

N17's picture
387 pencils

nice work

Guest's picture

These Business cards are the best, If only I was a Vet and not a Mortician.

hal9000's picture
192 pencils


Guest's picture

My Compliment to the whole team!

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