University Veterinary Hospital: X-Ray Business Card

University Veterinary Hospital: X-Ray Business Card
Average: 7 (41 votes)

The University Veterinary Hospital in Israel is well known for it’s expert doctors in various fields. Using the hospital’s stock of animal x-ray footage, we created transparent business cards that looked like miniature x-ray sheets. That way, each doctor was represented by an x-ray image that corresponded to his specialism or preferred animal.

Advertising Agency: Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Nadav Pressman
Copywriter: Eran (Shushu) Spanier
Art Director: Uri Dagan
Account Management : Nataly Ziv
Account Superviser : Sigal Tzur-Shavit
Graphic Design: Inbal Nezer, Zehava Greenberg

12 comments

ivan's picture
ivan

Ivan Raszl, admin of AotW

gonndo's picture
1076 pencils
gonndo

Pretty creative, I like it...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture
Guest

More one.. http://www.clickmarket.com.br/portal/popimg.php?id=19243
From: Beats Below Agency - Brazil

apple pie's picture
41 pencils
apple pie

Cool approach to deliver expertise.
But one wonders how come they didn't use more animals.
A dog or a cat x-ray would have been nice...

thedesignaddict's picture
4842 pencils
thedesignaddict

Just OK.

sync's picture
102 pencils
sync

Very good! xlnt Job!

morse's picture
11501 pencils
morse

This is really very creative and nicely executed. Bravo!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest
N17's picture
275 pencils
N17

nice work

Guest's picture
Guest

These Business cards are the best, If only I was a Vet and not a Mortician.

hal9000's picture
192 pencils
hal9000

Cool.

Guest's picture
Guest

My Compliment to the whole team!