Universal MMA: Coaster

Black out like a man.
Try slamming bodies instead.
Have your next round off the stool.
Bring this coaster in for a lesson that won't cost you a cent.

The perfect time to advertise for a local fighting gym is during a UFC event at a bar. The viewers are topically engaged, and they are feelin' tough. And since most spectators become experts in their mind, we decided to playfully provoke them to come see what Mixed Martial Arts is really like, and to see if they have what it takes to be a fighter.

Advertising Agency: Station X, Vancouver, Canada
Creative Director: Josh Budd
Art Director: Heather Thrash
Copywriter: Jeff Wasiluk
Print Producer: Julian Davis
Production Designer: Rhoderick Lising
Published: August 2012

5 comments

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

i like the copy

Love creating ads..

alausa's picture
alausa
1426 pencils

Nice lines.

CrackerJackWorks's picture
CrackerJackWorks
13858 pencils

agreed.

kleenex's picture
kleenex
32936 pencils

Love the idea.

lezy's picture
lezy
377 pencils

nice way to connect to the preferred audience...

liked it... :)

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