United Arab Emirates University: Graduation Ceremony Gift

The Brief: Design a commemorative gift for HH Sh Mohammed Bin Rashid Al Maktoum on the graduation day.

The Challenge: Come up with an idea that expresses the vision of his highness and emphasizes on the 40th UAE Union Anniversary, tying that with the outstanding educational role of the UAE University for more than 35 years.

The Idea: A cristal piece, with the UAEU logo inside it, filled with sand from the 7 different emirates. An additional piece is added to explain the historical places the sands were taken from, and a synopsis for each one of them.

Advertising Agency: NoBox Advertising, Dubai, UAE
Creative Director: Yosef Khouwes
Art Director: Yosef Khouwes
Production: Crystal Gallery
Published: September 2012

Related videos by Shutterstock

11 comments

morse's picture
morse
16049 pencils

Not a big idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tazyboy's picture
tazyboy
777 pencils

what?

CommandZ's picture
CommandZ
2474 pencils

Wow. Sand. (sarcasm)

king7ven's picture
king7ven
108 pencils

brilliant

king7ven's picture
king7ven
108 pencils

brilliant

ankitadv's picture
ankitadv
826 pencils

good

Jackbr's picture
Jackbr
1393 pencils

Good photo.

Jack

gagan's picture
gagan
164 pencils

Nothing special here. Mediocre.

goldi's picture
goldi
268 pencils

we see us in Cannes ;)

the_lizard_king's picture
the_lizard_king
1259 pencils

He must've been so freaking happy on getting sand... It is so scarce there.

And then GOD said...
Let there be creativity!!!

dearturki's picture
dearturki
311 pencils

i like Shk MO.

Log in or register to post comments