Unicef: Fax
My mom told me that you are my father.
Advertising Agency: Otredad Ecuador
Creative Director / Copywriter: Daniel Aramayo
Art Director: David Carrillo
Production Coordinator: Ramiro Cañas
Media Strategist: Alonso Cañas
Released: October 2009



16 Comments
Briliant!
hmmmm a person could feel threatened on receiving a fax that has some child's scrawling saying he is his real father...
"older sister scheme" too seems to have a flaw.. the mother of the child would be the mother of the person addressed. so either ways the female recipient would think its a sham
not sure of the target audience actually bought this... 5 stars for the effort
www.wordsofbabel.blogspot.com
Effective, but surely will make certain people angry.
What hath God wrought
Excellent idea!!! congratzz
I think this qualifies for the word 'spam'
They started to attack fax machines as well now!
http://jackmancer.com/
http://twitter.com/jackmancer/
Agree with the above. I bear the cost of their ad (using my machine and my paper). SPAM
Me pareció siempre una buena idea, felicitaciones por ejecutarla Daniel......suerte en donde la inscribas.
Arriesgado, pero efectivo.
una idea brillant! felicitats!
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
stunning concept!!!! stuns the audience, gets the work done. but this strategy would surely irate the receiver, which would be smothered once they make a foot-fall by calling but the point is how to keep this going. we need regular donations isn't it?
not a good idea. its like spam. waste of paper...
not a good idea. its like spam. waste of paper...
Hatsoff !
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~ Quite obviously, I have gathered no moss ! ~
Muy buena...
Chief Creative Director Nexus BBDO
excelent daniel!!!!!
Muy muy arriesgada...para aquellos que no sepan donde la han metido.
Para el resto de los mortales es un campañón.