Unicef: Fax

My mom told me that you are my father.

Advertising Agency: Otredad Ecuador
Creative Director / Copywriter: Daniel Aramayo
Art Director: David Carrillo
Production Coordinator: Ramiro Cañas
Media Strategist: Alonso Cañas
Released: October 2009


Creative Zelda's picture
Creative Zelda
57 pencils


vidya.shankaran's picture
724 pencils

hmmmm a person could feel threatened on receiving a fax that has some child's scrawling saying he is his real father...

"older sister scheme" too seems to have a flaw.. the mother of the child would be the mother of the person addressed. so either ways the female recipient would think its a sham

not sure of the target audience actually bought this... 5 stars for the effort

morse's picture
16530 pencils

Effective, but surely will make certain people angry.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

binunk's picture
216 pencils

Excellent idea!!! congratzz

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I think this qualifies for the word 'spam'

They started to attack fax machines as well now!

lucdesaulniers's picture
1145 pencils

Agree with the above. I bear the cost of their ad (using my machine and my paper). SPAM

nn69's picture
3 pencils

Me pareció siempre una buena idea, felicitaciones por ejecutarla Daniel......suerte en donde la inscribas.

silvi's picture
4172 pencils

Arriesgado, pero efectivo.

paumarques's picture
1314 pencils

una idea brillant! felicitats!

Pau Marquès
(+34) 670 36 79 83

kripaakar's picture
522 pencils

stunning concept!!!! stuns the audience, gets the work done. but this strategy would surely irate the receiver, which would be smothered once they make a foot-fall by calling but the point is how to keep this going. we need regular donations isn't it?

cef's picture
547 pencils

not a good idea. its like spam. waste of paper...

cef's picture
547 pencils

not a good idea. its like spam. waste of paper...

rolling.stone's picture
2740 pencils

Hatsoff !


~ Quite obviously, I have gathered no moss ! ~

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Muy buena...

Chief Creative Director Nexus BBDO

Ramirodavila's picture
23 pencils

excelent daniel!!!!!

Hiperion's picture
3138 pencils

Muy muy arriesgada...para aquellos que no sepan donde la han metido.
Para el resto de los mortales es un campañón.

javierfma's picture
62 pencils

Bien jugado.

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