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The Creative Grind

Agency: 
Published/Aired: 
March 2013
Description: 

To promote one of our favourite photographers, Tyler Gray, as the go-to photographer for advertising creatives, we sent them premium bags of coffee, photographed by him. Each bag was tailored to the individual that would receive it. The messaging was clear-cut and no-nonsense—this was a gift from a photographer who truly understands the advertising creatives’ daily grind.

Advertising Agency: Red Lion, Toronto, Canada
Creative Director: Brett Channer
Art Director: Anand Iyer
Copywriter: Dave Pigeon
Photographer: Tyler Gray

Comments (5)

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Highest Rated

jdouglan's picture
jdouglan
Activity Score 12

Neither good nor bad idea

kleenex's picture
kleenex
Activity Score 43473

I like the font work, but the rest of the package does not work for me at all.

yfc2012's picture
yfc2012
Activity Score 60

good idea

Klara K.'s picture
Klara K.
Activity Score 3343

Fun idea and good insight.

DAS_13's picture
DAS_13
Activity Score 152

Not good.

jdouglan's picture
jdouglan
Activity Score 12

Neither good nor bad idea

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