Tyler Gray Photography: The Creative Grind

To promote one of our favourite photographers, Tyler Gray, as the go-to photographer for advertising creatives, we sent them premium bags of coffee, photographed by him. Each bag was tailored to the individual that would receive it. The messaging was clear-cut and no-nonsense—this was a gift from a photographer who truly understands the advertising creatives’ daily grind.

Advertising Agency: Red Lion, Toronto, Canada
Creative Director: Brett Channer
Art Director: Anand Iyer
Copywriter: Dave Pigeon
Photographer: Tyler Gray
Published: March 2013

5 comments

kleenex's picture
kleenex
34155 pencils

I like the font work, but the rest of the package does not work for me at all.

yfc2012's picture
yfc2012
62 pencils

good idea

Klara K.'s picture
Klara K.
2695 pencils

Fun idea and good insight.

DAS_13's picture
DAS_13
152 pencils

Not good.

jdouglan's picture
jdouglan
12 pencils

Neither good nor bad idea

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