TV6 / Weeds: The Weeds Bouquet Delivery
Weeds. Seriously good shit.
Advertising Agency: Le Bureau, Stockholm, Sweden
Art Directors / Copywriters: Jonas Wittenmark, Tobias Carlson
Released: October 2008
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36 Comments
Woof.
I feel non control hunger for a Pizza! Nice
to whom was this flower *gram* sent? seems like an expensive direct mail piece, which may not exactly bullseye the target.
Not for nothing sneakyhands, but they actually do say who they're sending it out to. I'm all about hitting the target, and while I think this whole campaign might be more than a bit misdirected, it doesn't strike me as completely missing the mark.
Now I understand you need to create buzz among the tastemakers to promote the show, but doesn't this seem a bit one note? I think it is an approach that could work if it was pushed just a bit further. The show isn't just about smoking a joint and you should have capitalised on that.
- Commenting in all caps with poor spelling and grammar is so done before -
- The only thing more rare than a good ad is a good guest comment -
well i totally missed that. must've had too much fun saturday.
i love weeds and i thought the flower grams were a brilliant idea to send to the press and media. such a good way to grab their attention and draw press, good or bad, to the show. im sure they are sent hundreds of promotion items a day from various other shows and products, but nothing like a giant joint before.
A very high concept!
Wah-wah.
If someone send me that, I'll try to smoke it before opening it.
You gotta let it dry buddy >.>
WHY WITHOUT THC?!
WEAK.
Because the fines, penalties, and prison sentences forced on the producers, and marketing directors of the show, for distributing an illegal substance would really put a damper on Season 6. Like throwing a bucket of water on a match. Don't be stupid.
give me a drag of that ad :)
I love the weed, it makes me happy and care free.
esta hablando del FASOOOOOO
Está hablando del FAAAAAAASOOOOO!
dijo FASOOOOOOOOOOO!!!!!!!!!
I'd say they were pretty effective... they are on stumbleupon and lots of people are going to see this!
true! that's how I found it.
I just finished smoking a couple of those from the weekend. Lungs hurt.
Pansy, smoked an Oz worth fri-sun once, learn to smoke more and it won't feel bad.
i wish i was as cool as you
all of you virgins should smoke some before you make a stupid comment
stupid troll is stupid
obvious troll is obvious
Solid.
Skin Up or Shut Up! End of!
time is a wheel. learn to move it and you will be forever.
BS
Ha Ha this is the greatest marketing ploy ever!
www.sunflowerpipes.com
brilliant.
...this is soo old school in the 90's musicians would put CD's in a diaper saying "this is the shit"
shopped
Ummm....no: it's the real deal. Did you miss the whole "no THC" part? Go check out Showtime.Com and see what you can find about the show Weeds. That's cool though - your "shopped" talents are probably unparalleled - or you just go to random picture blogs and comment "shopped" to everything. Yep, I bet that's it.
That is the smartest marketing idea I have seen in a long time, especially because it relates to the show. You have to be original, and if you pull it off it really packs a punch and goes viral. Just look at the amount of discussion this post is getting.
http://www.basinpipes.com
nice posting....i like it...it is really helpful to all...That is the smartest marketing idea I have seen in a long time, especially because it relates to the show.
Bathmate
so good to me