TV3 / Prison Break: Cake

Prison Break returns 19th Nov.

Media people get all the free things. So a yummy cake turning up for them for morning tea wasn't that unusual. But when they started to cut slices, they hit something rather hard. To promote the return of the popular TV3 show Prison Break, we have hidden a file within the cake.Once the file was removed, they were left with a simple message "Prison Break returns 19th Nov TV3".

Advertising Agency: Colenso BBDO, Auckland, NewZealand
Executive Creative Director: Nick Worthington
Deputy Creative Director: Karl W. Fleet
Art Director: Emmanuel Bougneres
Photographer: Henry Jen
Copywriter: Karl Fleet
Account Director: Karla Fisher
Account Executive: Virginia Frankovich


Guest's picture

old idea

Guest's picture

Not sure what taste it will leave in the mouth. Otherwise it's a good idea. As good as the ice-cream idea for some toothpaste.

chocolate1362003's picture
7 pencils

ya, the same idea: i had watched before, but this one is boring! :(

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Not sure if I'd still eat that cake...

opposite of u's picture
opposite of u
301 pencils

i would press charges for that, that's for sure....

Aphex's picture
264 pencils


"Si eres buen copy, presiona alt + F4"

Aphex's picture
264 pencils


"Si eres buen copy, presiona alt + F4"

silvi's picture
4172 pencils

Good. Funny. Creative. Effective.

kylestebbins's picture
77 pencils

fun to talk about, unrealistic to achieve.

rolling.stone's picture
2740 pencils

Idea is ok although pretty matching with colgate one

cant say how easy its real execution would be


~ Quite obviously, I have gathered no moss ! ~

Megalof's picture
54 pencils

I think this is a great idea, and i don't know where you see the similarity with colgate besides it's anything inside anything.
Maybe i wouldn't eat the cake but i'd appreciate the creative here.
The old trick of the lime inside the cake works perfectly here.

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