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TV3 / Prison Break: Cake

TV3 / Prison Break: Cake
Your rating: None Average: 5.9 (29 votes)

Prison Break returns 19th Nov.

Media people get all the free things. So a yummy cake turning up for them for morning tea wasn't that unusual. But when they started to cut slices, they hit something rather hard. To promote the return of the popular TV3 show Prison Break, we have hidden a file within the cake.Once the file was removed, they were left with a simple message "Prison Break returns 19th Nov TV3".

Advertising Agency: Colenso BBDO, Auckland, NewZealand
Executive Creative Director: Nick Worthington
Deputy Creative Director: Karl W. Fleet
Art Director: Emmanuel Bougneres
Photographer: Henry Jen
Copywriter: Karl Fleet
Account Director: Karla Fisher
Account Executive: Virginia Frankovich

13 Comments

Guest's picture
Guest | Fri, 2009-11-13 00:10

old idea

Guest's picture
Guest | Fri, 2009-11-13 00:40

Not sure what taste it will leave in the mouth. Otherwise it's a good idea. As good as the ice-cream idea for some toothpaste.
;)

ivan's picture
ivan | Fri, 2009-11-13 01:01

You mean this one? http://adsoftheworld.com/media/dm/colgate_don_t_forget_icecream

chocolate1362003's picture 7 pencils
chocolate1362003 | Fri, 2009-11-13 03:32

ya, the same idea:http://adsoftheworld.com/media/dm/colgate_don_t_forget_icecream i had watched before, but this one is boring! :(

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Fri, 2009-11-13 04:54

Not sure if I'd still eat that cake...

http://jackmancer.com/
http://twitter.com/jackmancer/

opposite of u's picture 305 pencils
opposite of u | Fri, 2009-11-13 05:15
3

i would press charges for that, that's for sure....

scs7683's picture 198 pencils
scs7683 | Fri, 2009-11-13 09:23

Ok, I knew I wasn't losing my mind. I definitely blogged about this LAST december: http://www.motivators.com/blogs/2008/12/prison-break-file-cake.html. I guess it just took some time to make its way over to Ads of the World.

Trade Show Giveaways: Because making the right impression to potential clients takes more than just a smile.

Aphex's picture 262 pencils
Aphex | Fri, 2009-11-13 10:14

╥╛╛╛╛╛╛

"Si eres buen copy, presiona alt + F4"

Aphex's picture 262 pencils
Aphex | Fri, 2009-11-13 10:14

╥╛╛╛╛╛╛

"Si eres buen copy, presiona alt + F4"

silvi's picture 4174 pencils
silvi | Fri, 2009-11-13 10:28

Good. Funny. Creative. Effective.

kylestebbins's picture 77 pencils
kylestebbins | Fri, 2009-11-13 13:42

fun to talk about, unrealistic to achieve.

rolling.stone's picture 2750 pencils
rolling.stone | Tue, 2009-11-17 06:38

Idea is ok although pretty matching with colgate one

cant say how easy its real execution would be

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~ Quite obviously, I have gathered no moss ! ~

Megalof's picture 24 pencils
Megalof | Tue, 2010-04-20 04:16
7

I think this is a great idea, and i don't know where you see the similarity with colgate besides it's anything inside anything.
Maybe i wouldn't eat the cake but i'd appreciate the creative here.
The old trick of the lime inside the cake works perfectly here.

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