Ads of the World A Graphics.com site

TV3 / Prison Break: Cake

TV3 / Prison Break: Cake
Your rating: None Average: 5.6 (24 votes)

Prison Break returns 19th Nov.

Media people get all the free things. So a yummy cake turning up for them for morning tea wasn't that unusual. But when they started to cut slices, they hit something rather hard. To promote the return of the popular TV3 show Prison Break, we have hidden a file within the cake.Once the file was removed, they were left with a simple message "Prison Break returns 19th Nov TV3".

Advertising Agency: Colenso BBDO, Auckland, NewZealand
Executive Creative Director: Nick Worthington
Deputy Creative Director: Karl W. Fleet
Art Director: Emmanuel Bougneres
Photographer: Henry Jen
Copywriter: Karl Fleet
Account Director: Karla Fisher
Account Executive: Virginia Frankovich

Comments

Guest's picture

old idea

Guest's picture

Not sure what taste it will leave in the mouth. Otherwise it's a good idea. As good as the ice-cream idea for some toothpaste.
;)

chocolate1362003's picture 7 pencils

ya, the same idea:http://adsoftheworld.com/media/dm/colgate_don_t_forget_icecream i had watched before, but this one is boring! :(

www.jackmancer.com's picture 731 pencils

Not sure if I'd still eat that cake...

opposite of u's picture 263 pencils
3

i would press charges for that, that's for sure....

Dzsoi's picture 4558 pencils

How creative...

scs7683's picture 85 pencils

Ok, I knew I wasn't losing my mind. I definitely blogged about this LAST december: http://www.motivators.com/blogs/2008/12/prison-break-file-cake.html. I guess it just took some time to make its way over to Ads of the World.

Trade Show Giveaways: Because making the right impression to potential clients takes more than just a smile.

Aphex's picture 184 pencils

╥╛╛╛╛╛╛

"Si eres buen copy, presiona alt + F4"

Aphex's picture 184 pencils

╥╛╛╛╛╛╛

"Si eres buen copy, presiona alt + F4"

silvi's picture 1464 pencils

Good. Funny. Creative. Effective.

kylestebbins's picture 38 pencils

fun to talk about, unrealistic to achieve.

rolling.stone's picture 1086 pencils

Idea is ok although pretty matching with colgate one

cant say how easy its real execution would be

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!