November 2009
To Like please login or register

Also From This Campaign (1 items)


Media people get all the free things. So a yummy cake turning up for them for morning tea wasn't that unusual. But when they started to cut slices, they hit something rather hard. To promote the return of the popular TV3 show Prison Break, we have hidden a file within the cake.Once the file was removed, they were left with a simple message "Prison Break returns 19th Nov TV3".

Advertising Agency: Colenso BBDO, Auckland, NewZealand

Prison Break returns 19th Nov.

Executive Creative Director: Nick Worthington
Deputy Creative Director: Karl W. Fleet
Art Director: Emmanuel Bougneres
Photographer: Henry Jen
Copywriter: Karl Fleet
Account Director: Karla Fisher
Account Executive: Virginia Frankovich

Comments (12)

Log in or register to post comments

Highest Rated

Megalof's picture
54 Activity Scores

I think this is a great idea, and i don't know where you see the similarity with colgate besides it's anything inside anything.
Maybe i wouldn't eat the cake but i'd appreciate the creative here.
The old trick of the lime inside the cake works perfectly here.