Trilux: Cone of light

Let your room shine in a perfect light.
With the TRILUX Torso. For more information about TRILUX products visit
www.trilux.com

To raise awareness for the design luminaire TRILUX Torso we created a directmail that shows the product in a surprising way. When the receiver opens the mailing the envelope itself becomes the light cone of the design lamp.

Advertising Agency: Serviceplan Sales, Hamburg, Germany
Creative Directors: Alex Schill, Peter Harasim, Harald Gasper
Art Director: Michael Wilk
Copywriter: Marc Vosshall
Account manager: Julia Barth

Published: 
May 2010

7 comments

writersblog's picture
writersblog
553 pencils

Please illuminate us a bit more why it's so perfect.

Lazarus's picture
Lazarus
1536 pencils

Not brilliant. The light and the idea.

mmackinven's picture
mmackinven
1608 pencils

I think it's pretty neat, gets the idea across nicely.

Anonymous Author's picture
Anonymous Author
1541 pencils

While it's a good looking execution, the wow factor is subdued.

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sintra's picture
sintra
699 pencils

not illuminating

CuriousPencil's picture
CuriousPencil
4225 pencils

Does it come with specific instructions "do not open with a paper knife/letter opener"?

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