Trilux: Cone of light
Let your room shine in a perfect light.
With the TRILUX Torso. For more information about TRILUX products visit
To raise awareness for the design luminaire TRILUX Torso we created a directmail that shows the product in a surprising way. When the receiver opens the mailing the envelope itself becomes the light cone of the design lamp.
Advertising Agency: Serviceplan Sales, Hamburg, Germany
Creative Directors: Alex Schill, Peter Harasim, Harald Gasper
Art Director: Michael Wilk
Copywriter: Marc Vosshall
Account manager: Julia Barth
Published: May 2010