Toyota Prius: Driving license

The all-new Prius is now in the driving seat.
Introducing Intelligent park assist. A revolutionary system that allows the new Toyota Prius to park itself. Simply locate an empty space, sit back, and let intelligent park assist do the rest. The next generation Prius. Coming soon.

Advertising Agency: DRAFTFCB Johannesburg, South Africa Creative Director: Brett Morris
Art Directors: Lawrence Katz
Copywriters: Lawrence Katz
Illustrator: Olivia Tesson
Released: May 2009