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Toyota Prius: Driving license

Toyota Prius: Driving license
Your rating: None Average: 6.1 (17 votes)

The all-new Prius is now in the driving seat.
Introducing Intelligent park assist. A revolutionary system that allows the new Toyota Prius to park itself. Simply locate an empty space, sit back, and let intelligent park assist do the rest. The next generation Prius. Coming soon. www.hybridsynergydrive.co.za

Advertising Agency: DRAFTFCB Johannesburg, South Africa Creative Director: Brett Morris
Art Directors: Olivia Tesson, Lawrence Katz
Copywriters: Lawrence Katz, Olivia Tesson
Illustrator: Olivia Tesson
Released: May 2009

Comments

NastyJester's picture 746 pencils

Quite a nice piece of DM... but as I'm not a woman, I don't really need a car that parks itself.

partially_impartial's picture 91 pencils

You may not be a woman, but I can tell you're an asshole.

Guest's picture

wow!!! great comment very intellgent.

proverbialthought's picture 300 pencils

Standard, informational stuff here. Would have been nice to play up the tire print/finger print deal; but I think it works. I think the technology sells itself though, so I think the information and pictur eof the car were enough.

...

Guest's picture
10

great dm work, never seen this use of media before, the fact that it has never been done and you can't find a dm that is similar is a 10 for me. Too many dm's copying each other or gimmicks. This is fresh.

sirvan's picture 7334 pencils

A tad subtle... but a good idea.

+++

"I love everything"

Guest's picture
9

very smart. very fresh.

Spinnaker's picture 100 pencils

Lovely idea for a mailer.

Transom Draught - Always check the level of the water behind you.

Guest's picture
10

new idea, that in itself deserves a high score. Very effective way of reaching a specific target audience and a smart way of communication. If i found a license in my post box, i would be intrigued.

Guest's picture

nice job, very new, very innovative

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