Total Nutrition Corporation, GNC Burn 60: Burn bag

Advertising Agency: DDB DM9JaymeSyfu, Manila, Philippines
Executive Creative Directors: Merlee Jayme, Eugene Demata
Creative: Allan Montayre
Assoc Creative Director / Art Director: Gogie Sinson
Copywriter: Biba Cabuquit
Photographer: Mark Nicdao

Related videos by Shutterstock

41 comments

Shadow Ops's picture
Shadow Ops
150 pencils

One Show Merit...Maybe bronze...nice work lads

Let's keep advertising fun

thedesignaddict's picture
thedesignaddict
5366 pencils

Love it. What's up with the logo? Looks very similar to GMC, no?

atb2005's picture
atb2005
13567 pencils

One of the very best examples of bagvertising I've seen!

CommandZ's picture
CommandZ
2472 pencils

Well done. A nice touch of experiential.

Guest's picture
Guest

And I bet they could afford to make about 3 of these.

Shadow Ops's picture
Shadow Ops
150 pencils

I bet these were super cheap...especially in the Far East all this type of stuff is produced out of Hong Kong...

Let's keep advertising fun

Guest's picture
Guest

to me the red bit makes it look like a severed torso. WTF on the sliver of red shirt being visible...? get rid of that and it would be pretty decent.

can't see how this works that great though - if they get the bag after they buy the product. the bag isn't going to make them buy more product at that point.

still a good idea - but more as a novelty item. as advertising, meh.

LeeHarvey's picture
LeeHarvey
3045 pencils

You're right about the red part, but I think it's very clever advertising, or 'bagvertising' (thanks atb2005).

Guest's picture
Guest

advertising sells. can't see this selling anything. IMHO.

it is clever though.

La Vita è bella's picture
La Vita è bella
48 pencils

nice work, interesting ;)

Guest's picture
Guest

very good

Moonshark's picture
Moonshark
139 pencils

nice one

ideafreak's picture
ideafreak
20 pencils

kudos guys
great out of the bag creativity

LeroyChristian's picture
LeroyChristian
392 pencils

smart

sxhizo's picture
sxhizo
38 pencils

If you want to lose weight - CRUSH YOUR WAIST! ... nah, kidding.

Nice idea.

Guest's picture
Guest

Done before by impact BBDO Beirut, and it won in MENA Crystal Award.
La pompe move ur ass.

Guest's picture
Guest

wow

Guest's picture
Guest
pajaro's picture
pajaro
69 pencils

Really clean and simple. and also effective

Sushi lover's picture
Sushi lover
905 pencils

clever, smart, cool, awesome... what else I can say? love it!

Dream needs to be big!

Guest's picture
Guest

Very Awesome!
I'm from the agency CASANOVA in Brazil, and everybody here loved it.

Guest's picture
Guest

Great idea! I love it! ^.^

Guest's picture
Guest

super. awesome. fabulous and i am loving it :) congratulations team

Chris's picture
Chris
1987 pencils

great, should pick up some metal.

Guest's picture
Guest
Hibon's picture
Hibon
3731 pencils

Not easy to "think new":-)....still this one works well.

Simple ideas are the best !

Guest's picture
Guest

Oh snap! the one after the link is heaps better, this one is shit.

Guest's picture
Guest

que ortiva, pero si

Billoughsby's picture
Billoughsby
5091 pencils

So the bag makes you lose weight? Isn't that overpromising?

I know. Just kidding. I was pretending to be from another planet.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Anonymous Author's picture
Anonymous Author
1541 pencils

Great bag idea. Great idea to invent pills to make you lose weight too.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

smileprakash's picture
smileprakash
28 pencils

great thought, amazing

Guest's picture
Guest

Great idea! The only problem is, when you see the bag being closed (the waist being reduced thanks to the product) you've already bought the product so it doesn't really convince you to buy it..

luciacfc's picture
luciacfc
744 pencils

(this was me)

wirosableng's picture
wirosableng
12 pencils

nice work

Guest's picture
Guest

Innovative

zero27's picture
zero27
46 pencils

Very nice. I agree about the low selling value of this, but I guess it's supposed to be more like a gift to keep client's fidelity to the product. It would work here in Brazil, I'm sure.

--
zero/27 design
http://zero27.com.br

Janae's picture
Janae
385 pencils

Good idea. But I supose her legs will look not so skiny, when the bag is full. ;)

Guest's picture
Guest
chirag's picture
chirag
52 pencils

gymming crop!!

Shridevi's picture
Shridevi
184 pencils

Very nice :)

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments