The ideas is to play with all the jargons advertising agencies love to use. Words like viral, buzz and insight, that fill presentations but have lost their meaning over time. With that in mind, we've sent our prospects this Jargon Bingo with the following challenge: take the card to the next meeting with your agency and call us if you fill a line in the first 5 minutes or get a "bingo!" by the end of the meeting.
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