Tooheys: Paper bags

Advertising Agency: BMF Sydney, Australia
Executive Creative Director: Warren Brown
Creative Director: Simon Langley
Creative Director / Interactive: Chris James
Art Director: Shane Bradnick
Copywriter: Michael Canning
Interactive Art Director: Johnny Brian
Digital Producer: Sora Nobari
Flash Developer: Ed Stuckey
Art Buyer: Sarah Thompson
Print Production: Clinton Bell
Artists: Shepard Fairey, Dmote, Luca Ionescu, Studio Number One
Group Account Director: Nick Garret
Account Service: Fleur Kennedy, Michelle Bradfield
Strategic Planner: Simon McCrudden
Communication Strategist: David Cook, Optimedia

June 2009


sirvan's picture
29860 pencils

You drink out of a brown paper bag is so the cops don't know you're drinking booze.

Decorating the bag w/ the booze's branding kindof defeats that purpose.

Good media. Good art. Bad insight.


"I love some things, and don't love some other things."

Punch's picture
612 pencils

Muy buena observación.

"no silencies lo que no sabes expresar".

Guest's picture

Yeah, putting booze in a paper bag totally tricks the cops, it must be juice!

Guest's picture

But if everyone is drinking booze out of brown paper bags and that seems to be norm from what I'm reading here... how stupid are aussie cops?

federo's picture
781 pencils

like it. guest, please identify yourself before defending YOUR work

Shridevi's picture
184 pencils

Good thinking

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