Going to a store and taking a business card is customary. Now, what you can do with it is what varies. Tok&Stok turned their business card in a entertainment. To allude to their easy to assemble furniture, the brand launched an unprecedented action that converts the business card in a little chair. To do so is very simple: just detach the parts marked and put them together. The back of the card has the logo, while the seat takes the essential information such as address and phone number.
Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Marco Versolato, João Mosterio
Creatives: Markus Correa, Gustavo Tasselli
Account Supervisors: Polika Teixeira, Marcia Aguiar, Suzana Poli, Marcelo Trivelato