Tok&Stok: Toy Chair Business Card

Going to a store and taking a business card is customary. Now, what you can do with it is what varies. Tok&Stok turned their business card in a entertainment. To allude to their easy to assemble furniture, the brand launched an unprecedented action that converts the business card in a little chair. To do so is very simple: just detach the parts marked and put them together. The back of the card has the logo, while the seat takes the essential information such as address and phone number.

Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Marco Versolato, João Mosterio
Creatives: Markus Correa, Gustavo Tasselli
Account Supervisors: Polika Teixeira, Marcia Aguiar, Suzana Poli, Marcelo Trivelato

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19 comments

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

Good.

lessismore's picture
lessismore
251 pencils

lovely

Nike Diesel's picture
Nike Diesel
13339 pencils

Done. Done. Done.

Here's one for Jim Profitt - Hand Made Furniture:
http://www.flickr.com/photos/romanx/765213750/

Here's another one for an industrial designer:
http://files.sharenator.com/cut_cards_chair_Imaginative_Business_Cards...

etc, etc, etc ...

Blue Apple's picture
Blue Apple
120 pencils

Kick ass work..

MG_BS's picture
MG_BS
21 pencils

It wasn't done.
They are nothing like it - beside being chairs...
I liked it! Congrats

Nike Diesel's picture
Nike Diesel
13339 pencils

Yes. it's been done. End of discussion. Sorry.

Here's one:
http://www.flickr.com/photos/romanx/765213750/
The execution really sucks, but still it's been done.
-
Here's a sexy example IMO:
http://blog.moscreative.com/wp-content/uploads/2010/06/tam_cargo_card.jpg

Fritz's picture
Fritz
5 pencils

I never heard about the others in my life !!
This is a Big Idea that combine with a good concept and they realized it.
Congrats!!!!!!

Nike Diesel's picture
Nike Diesel
13339 pencils

So what if you haven't heard about them.
And, lol, it's not a big idea. Very ignorant comment.

MG_BS's picture
MG_BS
21 pencils

Agreed!!

anson wong's picture
anson wong
123 pencils

Sad... there are people in this forum that goes *hei this is actually good work.. but it aint my idea so i'm jealous and i'm gonna look for links and do the Done Done Done post* well Nike... your type of post is more than DONE and DONE

i like the work

-------------------------------
http://sputz75.deviantart.com/gallery/

god is good but will he listen

Nike Diesel's picture
Nike Diesel
13339 pencils

I love good work, but not when it has been done. Comment the work and stop being a bitch.

Thomson's picture
Thomson
10 pencils

Great idea!

dontboobilly's picture
dontboobilly
63 pencils

Great work and I totally agree that those other ideas are different. Well done!

@Andywyeth

mikey mugambi's picture
mikey mugambi
69 pencils

Nice and simple!

purshotham's picture
purshotham
455 pencils

Even it done.. its nice..

sabyasachi'87's picture
sabyasachi'87
8 pencils

The comment goes for the person who thought the idea and also the mechanism...
Sexy job done mate! \m/\m/

The JACK's picture
The JACK
438 pencils

what's the result of this????

bodkin's picture
bodkin
12 pencils

cute however the idea of a business card is to have it easily accessible in your wallet. if that were me i would have the urge to make the chair and then when you've made it; bin time (well actually being a design student i would put it in my creative design draw haha) so i do like it it is clever

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