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My First Adult T-shirt

Agency: 
Published/Aired: 
September 2013
Description: 

Every Friday night in Poland, thousands of students return home from University bearing an unpleasant gift for their mothers: bags of dirty laundry. To address this problem, we developed a new product: a series of self-washing t-shirts with tearful Moms. The print on each t-shirt contained Tide washing powder. By simply tossing the t-shirt into the washer, the mom's tears of despair disappeared and cleaned the load. This lesson taught students that washing their own clothing is easy with Tide. The T-shirts were distributed among the mothers whose kids were about to leave for the studies away from home.

Comments (8)

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Highest Rated

Janek_P's picture
Janek_P
Activity Score 37

No :-(

Shawali's picture
Shawali
Activity Score 8442

Funny, but I don't know if it'll make people buy Tide, though... And since you can "auto-wash it" only once, mum will end up washing it herself anyway =)

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Luis XIV's picture
Luis XIV
Activity Score 58

Maybe they just need to take the first step ... when you see how easy it is to wash you will do it again.

Le publicité c'est moi

morse's picture
morse
Activity Score 17364

I actually make sense.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

PitchStock's picture
PitchStock
Activity Score 56

Very cool. Is this the first media of it's kind?

Pitch your ideas better.

Janek_P's picture
Janek_P
Activity Score 37

No :-(

kleenex's picture
kleenex
Activity Score 43371

A winner of an idea.

Janek_P's picture
Janek_P
Activity Score 37
Janek_P's picture
Janek_P
Activity Score 37
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