The Samsung Sparkling Water Fridge: Allow us to burst your bubble

Think you can only get sparkling water at the store? Allow us to burst your bubble.

Samsung fridges with built-in SodaStream sparkling water dispensers give consumers a carbonated option for drinks directly from the fridge door. So we bottled the water, and created DM package to mimic the fridge and shared with the media and key influencers.

Advertising Agency: Cheil Canada & North Strategic, Toronto, Canada
Creative Director: Jason Partridge
Art Director: Joe Borges
Copywriters: Jason Partridge, Scott Lew
Published: April 2013

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1 comment

kleenex's picture
25556 pencils

That might sell a fridge or two...

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