The Orange Owl: Inside-owl

How a simple goodie bag became a mini vanity table. How did we get The Orange Owl’s homemade bath and spa products into the hands of celebrities (and not their entourages) at the MTV Movie Awards Gifting Lounge? By designing an engaging give-away that celebs didn’t want to part with. We created a goodie-bag that turns inside-out to form a nifty Orange Owl mini vanity table. To display the goodies and drive traffic to http://www.theorangeowlshop.com

Did it work? Like a charm. Curious about the owls on display, celebs thronged the stall. A hundred bags were grabbed in under two hours. (With four hours left to go in the event.) And most celebs didn’t even wait to get home before trying it out!

Advertising Agency: Dentsu Communications Pvt Ltd, Bangalore, India
Executive Creative Director: Ashwin Parthiban
Creative Director: Alok Manchanda
Creative Director: Mark Flory
Art Director: Sandhya Sethumadhavan
Copywriter: Sitara S
Studio / Production Manager: S Gunashekar
Studio Artist: J Balachandran Nair
Published: May 2012