The Leukemia & Lymphoma Society: Clays For A Cure

On target for a cure.
http://www.claysforacure.com

Advertising Agency: Rapp, Los Angeles, USA
Creative Director: Nick Platt
Art Director: Danielle Perkins
Copywriter: Matt Blint
Print Production Manager: Barbara Merkel
Released: September 2008

5 comments

sneakyhands's picture
sneakyhands
1857 pencils

clay pigeons, are you serious? this may be the last mark that a terminally ill child leaves on this world and i'm supposed to yell, "pull" and blow it to hell with buckshot?

Kater's picture
Kater
10 pencils

No, if you click thru to the site you'll see the whole thing is an invitation to a clay shoot which raises funds for the charity. Think a little deeper - or at least click the link.

Neil Levy's picture
Neil Levy
314 pencils

i like it. in a day and age of constantly evolving new media, sometimes it's nice to see something old school (direct mail) that's well executed. and it's for a good cause so hopefully, it'll work.

Gi_bo's picture
Gi_bo
1385 pencils

just look at the total messages sent since the moment it was released.
That´ll answer whether or not it´s an effective DM

GiBo

Guest's picture
Guest

I agree with sneakyhands... not sure if I get the clay pigeon painted by a child. Sure, clay pigeon shoot for charity, fine. But the DM falls flat to get me wanting to click the link, never mind attend the event.

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