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Published/Aired: 
December 2012
Description: 
Advertising Agency: Milk Reklambyrå, Sweden
Copywriters: Rasmus Andersson, Anders Holmström, Torkel Norling
Art Directors: Peter Eriksson, Gunnar Skarland
Digital creative: Axel Tagg

Comments (3)

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Highest Rated

MrPotatoHead's picture
MrPotatoHead
Activity Score 525

This is simply brilliant!

Klara K.'s picture
Klara K.
Activity Score 3343

I like it. It's a formal letter made personal and the children are no longer some imaginary numbers in statistics but real laughing playing children.

kleenex's picture
kleenex
Activity Score 45846

Well the idea worked.

MrPotatoHead's picture
MrPotatoHead
Activity Score 525

This is simply brilliant!

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