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The Foundation for Queen Silvia Children's Hospital: A Childish Letter

Advertising Agency: Milk Reklambyrå, Sweden
Copywriters: Rasmus Andersson, Anders Holmström, Torkel Norling
Art Directors: Peter Eriksson, Gunnar Skarland
Digital creative: Axel Tagg
Published: December 2012

3 comments

Klara K.'s picture
Klara K.
2693 pencils

I like it. It's a formal letter made personal and the children are no longer some imaginary numbers in statistics but real laughing playing children.

kleenex's picture
kleenex
37411 pencils

Well the idea worked.

MrPotatoHead's picture
MrPotatoHead
429 pencils

This is simply brilliant!

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